Business Archives - Web Help Agency https://webhelpagency.com/blog/category/business/ Fri, 17 Oct 2025 06:35:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://webhelpagency.com/wp-content/uploads/2021/12/cropped-wha-ico-512-32x32.png Business Archives - Web Help Agency https://webhelpagency.com/blog/category/business/ 32 32 The Complete Beginner’s Guide to Choosing Your First CRM https://webhelpagency.com/blog/the-complete-beginners-guide-to-choosing-your-first-crm/ Fri, 17 Oct 2025 06:18:35 +0000 https://webhelpagency.com/?p=9103 For small business owners, marketing teams, and independent professionals, keeping track of customer relationships often starts with spreadsheets, sticky notes, or inbox folders. That might work in the very early days, but as the customer base grows, so does the chaos. Leads slip through the cracks, opportunities stall without follow-up, and teams struggle to keep […]

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For small business owners, marketing teams, and independent professionals, keeping track of customer relationships often starts with spreadsheets, sticky notes, or inbox folders. That might work in the very early days, but as the customer base grows, so does the chaos. Leads slip through the cracks, opportunities stall without follow-up, and teams struggle to keep communication consistent.

That’s where a Customer Relationship Management (CRM) system becomes essential. CRMs centralize customer data, track conversations, and guide teams through structured sales pipelines. But not every CRM is built with beginners in mind. Some platforms overwhelm newcomers with enterprise-level complexity, while others simplify the basics and help you get started without a steep learning curve.

In this guide, we explore eight CRM platforms that are particularly beginner-friendly. Each offers different strengths — from generous free plans and intuitive pipelines to powerful automation. Whether you’re a marketer dipping your toes into sales workflows or a founder trying to get organized, you’ll find a platform that fits your style and budget.

1. SendPulse — The Most Beginner-Friendly CRM

For beginners who want a true all-in-one starting point, SendPulse is hard to beat. Unlike many CRMs that require multiple paid add-ons before you can unlock core functionality, SendPulse offers a robust free plan that’s more than enough for small teams to get off the ground. The free tier includes the account owner and up to four teammates, giving you immediate access to pipelines, automation, and integrated communication channels. The cheapest paid plan will cost you $12/month for 1 user, 2 sales pipelines, 8 flows, 5 events and 50 elements in Automation 360, and 2 boards.

SendPulse CRM

One of its biggest strengths is pipeline management. You can set up multiple sales pipelines, visualize each stage with a drag-and-drop interface, and easily move deals forward. Beginners will appreciate how the platform balances clarity with flexibility — you’re not stuck with rigid structures, but you’re also not left configuring endless options from scratch.

When it comes to automation, SendPulse shines with its Automation 360 feature. This allows you to build workflows that automatically send follow-ups, assign tasks, or notify team members when a deal changes stage. For beginners, this means less time spent chasing leads manually and more time focusing on strategy.

The platform also includes thoughtful extras like a built-in task board, real-time notifications, and integrations with email, chat, and SMS — all without requiring technical expertise. Add in 24/7 live chat support and personalized onboarding resources, and you have a CRM that holds your hand while still letting you scale as your needs grow.

Why choose SendPulse: It offers a generous free plan, excellent support, and a user-friendly interface that balances simplicity with powerful features. Their native WhatsApp CRM integration makes it a great choice for businesses primarily relying on WhatsApp for customer communications. 

2. Mailchimp CRM

Mailchimp is best known as an email marketing powerhouse, but over the years it has added light CRM functionality to its toolkit. For beginners already familiar with Mailchimp’s ecosystem, this makes it a convenient entry point. However, it’s important to understand that Mailchimp is marketing-first and CRM-second. The free plan includes 1 seat and 500 contacts. To upgrade to a paid plan, you’ll need to pay $13/month for 3 seats, 500 contacts, and 2 roles.

Mailchimp CRM

The platform organizes contacts into “Audiences,” allowing marketers to segment and personalize communication. This is excellent for businesses focused on newsletters and email campaigns, but less robust for those needing structured sales pipelines. Mailchimp’s CRM features don’t provide the drag-and-drop pipeline visualization that sales-driven platforms like Pipedrive or SendPulse offer. Instead, it’s about managing relationships through campaigns, engagement ratings, and segmentation.

In terms of automation, Mailchimp offers marketing automation rather than sales automation. That means you can schedule follow-up emails, send triggered campaigns, and nurture leads through journeys, but you won’t find task assignments or deal stage automation. For beginners with a marketing background, this feels intuitive — but for sales teams, it can be limiting.

Mailchimp also stands out for its support and learning resources. Paid plans include 24/7 support, and the platform provides extensive tutorials, guides, and templates to help beginners get comfortable. Pricing starts at a lower tier for marketing plans, but keep in mind that CRM features are not free-standing; they come bundled with email marketing subscriptions.

Why choose Mailchimp: If your focus is primarily marketing and email communication, and you only need lightweight CRM functionality, Mailchimp can be a familiar and friendly place to start. But if managing sales opportunities is your top priority, you may quickly outgrow its CRM limitations.

3. Constant Contact CRM

Constant Contact is another marketing-first platform that has layered in CRM elements. It’s particularly appealing to small businesses who are new to digital tools and want something simple, familiar, and customer-support oriented. You can enjoy the benefits of its CRM during a 14-day free trial. After it expires, a paid subscription is necessary. Paid plans start from $12/month for 500 contacts. 

Constant Contact CRM

When it comes to pipeline management, Constant Contact is limited. It doesn’t offer true sales pipeline visualization; instead, it provides basic contact management and marketing-centric tools. That said, it does excel in ease of use. Importing contacts is simple, segmentation tools are intuitive, and beginners can quickly build audiences for campaigns.

Where Constant Contact shines is in customer support. Every plan includes access to phone and chat support, and the company is well-known for its emphasis on hand-holding beginners through onboarding. It also provides a wide range of tutorials and community forums to help small businesses adapt.

For marketers who want a CRM tightly tied to their campaigns, Constant Contact makes sense. However, for sales-driven teams who need deal tracking, automation, or advanced workflows, it may not be the most suitable choice.

Why choose Constant Contact: If you’re new to marketing tools in general and want strong support while managing audiences in one place, this platform is a safe, beginner-friendly entry point. But for structured sales pipelines, other platforms on this list will serve you better.

4. Brevo (formerly Sendinblue)

Brevo has rebranded from its Sendinblue roots, but its focus on combining sales and marketing in one beginner-friendly package remains strong. What makes Brevo stand out is its free CRM plan that includes real sales features from the start, a rare offering in this space. Its free plan covers 50 open deals and one pipeline. A paid plan which costs around $9/month for sales automation, unlimited deals & pipelines, unlimited connected calendars & mailboxes.

Brevo

With Brevo, beginners can build and manage visual deal pipelines right away. The drag-and-drop interface makes it easy to track deals, customize stages, and assign ownership. You don’t need technical expertise or sales ops training — everything is designed for accessibility.

Beyond pipelines, Brevo includes task and activity management, so you can set reminders, create tasks tied to deals, and ensure no lead falls through the cracks. Its automation features are particularly beginner-friendly, combining email marketing with sales sequences. This means you can automate follow-ups, nurture campaigns, and even internal notifications without juggling multiple tools.

For marketing-minded users, Brevo goes further by offering landing pages, forms, and email marketing within the same platform. Beginners benefit from this because they can capture leads, store them in the CRM, and start nurturing right away — all without third-party integrations.

Support is another strength. Brevo provides 24/7 multichannel support, along with tutorials and a community forum. For a free plan, that’s impressive value.

Why choose Brevo: Beginners who want a cost-effective CRM with real sales functionality will find Brevo hard to ignore. Its free tier covers pipelines, tasks, and automation — making it ideal for those just starting out but ready to grow quickly.

5. ActiveCampaign CRM

ActiveCampaign is well known for its advanced marketing automation, but it also includes a capable CRM that bridges the gap between sales and marketing. For beginners, this platform can feel like stepping up to something more sophisticated, but it rewards the effort with powerful tools. The platform offers a 14-day free trial so you can test the features. You can contact customer representatives for a more detailed pricing. 

ActiveCampaing CRM

ActiveCampaign is arguably one of the leaders in sales and marketing automation. You can build workflows that automatically move deals between stages, score leads based on engagement, and trigger communications at the right time. For beginners, this can seem like a lot at first, but the company balances it with excellent onboarding — including free 1-on-1 sessions to help new users set up.

Another strength is the integration with email marketing. You don’t need separate tools to run campaigns, track engagement, and align sales activities with marketing insights. For marketers, this unified approach provides richer data and more precise lead nurturing.

Why choose ActiveCampaign: If you’re a beginner who’s ready to invest in a slightly more advanced CRM with powerful automation, ActiveCampaign is worth the learning curve. It’s not the simplest option, but with support and training, you can quickly turn its sophistication into an advantage.

6. Pipedrive

Pipedrive is one of the most popular beginner-friendly CRMs because it does one thing exceptionally well: visual pipeline management. If you want a CRM that strips away unnecessary complexity and focuses on helping you move deals forward, Pipedrive delivers. The platform has a 14-day free trial and paid plans. The price for paid plans start from $14/month per seat for lead, calendar and pipeline management, AI-powered report creation, and real-time sales feed.

Pipedrive

Beyond pipelines, Pipedrive includes task and activity management called “Activities.” These let you schedule calls, meetings, or deadlines linked to deals, ensuring follow-up never slips. While automation isn’t as advanced as ActiveCampaign’s, Pipedrive still includes sequences and reminders that are sufficient for most beginners.

One limitation is that Pipedrive doesn’t natively include marketing automation or email campaigns. Beginners who want an all-in-one tool may need integrations, but for sales-focused teams, this simplicity is actually a strength.

Why choose Pipedrive: If your priority is a clear, visual way to manage deals, Pipedrive is among the easiest CRMs to adopt. It’s a straightforward tool that helps beginners master the core habit of pipeline tracking without distractions.

7. CRMOne

CRMOne positions itself as a sales-first CRM with a healthy dose of automation. For beginners, it offers a good middle ground — not as minimal as Pipedrive, but not as overwhelming as enterprise systems. From the start, CRMOne emphasizes lead management, allowing you to capture, track, and nurture opportunities. Its pipeline management tools are robust, giving you structured visibility over every stage of the sales process. The platform provides a 14-day free trial, so new users can test its features. The Launch plan will cost you $18/month per user for core CRM with deal pipeline, tasks & appointment scheduler, unified omnichannel inbox + webchat & AI chatbot (1 bot).

CRMOne

Where CRMOne differentiates itself is in workflow automation. Beginners can set up rules to automate repetitive tasks, notifications, and follow-ups. While it’s not as expansive as ActiveCampaign, it’s powerful enough to save small teams significant time.

CRMOne also highlights team collaboration. It includes task management, internal communication features, and customizable pipelines, making it suitable for beginners working in small sales or marketing teams. However, compared to Brevo or SendPulse, onboarding resources and support availability may feel lighter.

Why choose CRMOne: It’s best for beginners who want a balanced CRM with sales-first features and a solid dose of automation. It may not be as polished or well-known as others, but it provides a strong foundation for growing teams.

8. Klaviyo CRM

Klaviyo is a familiar name in marketing automation, particularly for e-commerce brands. Its CRM extension is designed to complement its marketing tools rather than serve as a standalone sales CRM. For beginners who already use Klaviyo, this makes adoption smooth and cost-effective. CRM functionality includes contact and lead management, segmentation, and interaction tracking. Beginners can build sophisticated customer segments based on behavior, purchase history, and engagement — perfect for marketers running campaigns. Klaviyo offers a free plan covering 250 active profiles. The cheapest paid plan will cost you $45/month for 1,500 active profiles.

Klaviyo CRM

However, Klaviyo is not pipeline-centric. It doesn’t provide the drag-and-drop deal visualization that SendPulse, Pipedrive, or Brevo offer. Instead, it focuses on marketing-first automation, helping you design customer journeys, triggered email sequences, and personalized campaigns.

The benefit for beginners is that everything lives in one ecosystem. If you’re already using Klaviyo for email or SMS marketing, adding CRM functionality doesn’t require new tools or extra integrations. Learning resources and community forums are extensive, making it easy to find guidance.

Why choose Klaviyo: For marketing-first teams, especially in e-commerce, Klaviyo CRM is a logical, beginner-friendly extension. But if you’re seeking structured sales pipelines, you’ll find more suitable options elsewhere in this list.

Conclusion

Choosing your first CRM is as much about mindset as it is about features. If you want to start simple and scale gradually, SendPulse is the most beginner-friendly option, offering a generous free plan, pipelines, automation, and round-the-clock support.

If your needs are marketing-first, tools like Mailchimp, Constant Contact, or Klaviyo make sense. If you want sales-first simplicity, Pipedrive is unbeatable. For those eager to explore advanced automation, ActiveCampaign and CRMOne strike the balance between power and accessibility. Brevo, meanwhile, offers an excellent free CRM with robust pipelines, making it a smart budget-friendly choice.

The good news? All eight platforms are designed to help beginners move beyond spreadsheets and into structured customer management. The key is to pick the one that matches your immediate goals, whether that’s running campaigns, building pipelines, or automating sales workflows. Beyond traditional CRM tools, many businesses are also turning to chatbot platforms to enhance customer engagement and streamline communication. By integrating chatbots with CRM systems, companies can automate lead capture, provide instant support, and nurture relationships more efficiently. For those just getting started, there are several beginner-friendly chatbot tools that make this process simple and effective — check out this article for a closer look at some top options.

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How to Boost Software Project ROI by Defeating Hidden Costs https://webhelpagency.com/blog/how-to-boost-software-project-roi-by-defeating-hidden-costs/ Fri, 19 Sep 2025 10:35:55 +0000 https://webhelpagency.com/?p=9058 We all know the war story of a software project that started with vision and budget and ended up being a costly, unpredictable nightmare. Promising innovation and efficiency in the early days is most commonly followed by the cold hard reality of surprise cost, schedule slip, and return on investment (ROI) that vanishes before the […]

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We all know the war story of a software project that started with vision and budget and ended up being a costly, unpredictable nightmare. Promising innovation and efficiency in the early days is most commonly followed by the cold hard reality of surprise cost, schedule slip, and return on investment (ROI) that vanishes before the product ships. The core issue in this case is not insufficient technical skills, but deep project management and talent hiring flaws. This article will present a strategic guide on how to work in this environment, uncovering the hidden traps to your project’s bottom line and moving ahead in a proactive manner. One of the critical elements of such a strategy is tapping into expert capability by using a committed nearshore software development partner, a solution that goes straight to the heart of cost, talent, and time problems.

The Anatomy of a Struggling Project: The Cost of Ambiguity

The biggest unseen cost of software development is not an itemized expense but a result of ambiguity. Vague or missing project specifications lead to “scope creep,” in that a project’s goals increase without bounds over time. Software developers code up a feature, then realize it’s not what the stakeholders were contemplating. What occurs is massive rework, a behind-schedule project, and a rising cost burden that most budgets can’t sustain. Over 70% of failed software projects, as a recent industry report estimates, were a result of poor requirements management and communications. Without an outright written “Statement of Work” (SOW), every assumption can be a recipe for disaster.

Problem

No clearly stated, mutually agreed project vision.

Solution

Create a comprehensive SOW prior to development commencing. This will need to accurately record every feature, user story, and acceptance test. It is the foundation of the project and that one sole source of truth, and it gives your in-house staff and your development partners an unmovable object to focus their attention on.

The Communication Chasm: Overcoming Geographical Boundaries

No matter how good the SOW is, it cannot be removed entirely by the next biggest hurdle: communication.

Even with a perfect SOW, communication failures can still destroy a project. Miscommunication between an outsourcer and a development team—more so if it’s in a different time zone — can lead to bad alignment, redundant effort, and costly rework. It’s a too-familiar trap in the more traditional outsourcing models where large time zone discrepancies make real-time workability a myth. Emergency questions go unanswered, feedback loops are 12-24 hours behind, and small issues become major ones. A strategic decision is a model where communication happens from the top. Having a team in the same time zone allows for daily stand-ups, real-time problem-solving, and synchronous brainstorming meetings. This intense coordination contributes to the fact that when a crucial decision is to be taken, it is possible to do so without any second thoughts, and delays would not snowball. It’s an energetic way of communication that converts a transactional relationship into a real partnership.

Problem

Time zone differences that create lagging feedback and miscommunications.

Solution

Choose a development partner with minimal time zone overlap. Establish a good communications plan with clear channels and regular meeting times. This is the rhythm of collaboration that keeps the project in sync and everyone on track.

The Talent Dilemma: Finding the Right Expertise at the Right Price

It is too expensive for most organizations to employ an in-house professional development team. Access via onshoring has a very high price tag. Offshoring to distant regions generally offers the lower per-hour rate but with the major time zone, cultural difference, and communication issue-related problems that end up devouring any cost advantage that is originally present. The underlying problem is a challenging cost, quality, and collaboration trade-off.

Nearshore development is an extremely attractive option.

It offers access to a vast pool of highly skilled people in a geographically proximate location. This solution has the double benefit of being cost-effective — with much lower labor costs than onshore — and seamless collaboration with few time zones and often, cultural similarity. You therefore have the advantage of accessing the talent that you need without the hassles of other outsourcing models in terms of logistics and cost.

Problem

Local talent cost and logistical challenges of distant offshore teams.

Solution

Select a nearshore development partner. This strategic choice skirts the steep cost of local talent without compromising the critical need for instantaneous communication, cultural alignment, and immediate access to a large pool of technical expertise.

The Perils of Unstructured Agile: When Flexibility Becomes a Liability

Agile practices are valued due to their flexibility, yet practiced without discipline, they are a top contributor to stealth costs. Uncontrolled agile with endless change requests and no firm sprint commitments offers “feature creep” on steroids. The product backlog is a never-ending line of “must-haves” that were never planned for, and the team is always in reactionary development.

Problem

Out-of-control project scope and cost due to uncontrolled agile process.

Solution

Implement disciplined agile. This means strict sprint cycles, regular sprint planning and review meetings, and a product owner with gate-keeping authority for the backlog. By committing and defining a small set of features per sprint, you enjoy the flexibility advantages without sacrificing control over project scope and cost.

The Post-Launch Paradox: The Unseen Cost of Ignoring Quality

Quality assurance (QA) is an afterthought for most companies, something they believe they can accomplish as a necessary last measure prior to shipping.

They’ll get the product out the door on a date, then be inundated with an influx of bugs and performance issues. It’s an ancient, all-too-habitual ploy of forgoing a modest up-front investment — good testing — on one that is heavy and expensive later. A production defect can be orders of magnitude more costly to fix than one that is caught in development or testing. Not just costs but also lost customer confidence, a brand reputation tarnished, and the continuous wastage of resources on temporary band-aids.

Problem

Sacrificing speed for quality and subsequently paying dearly for post-launch fix-up and reputation destruction.

Solution

Incorporate QA and testing at every phase of the development process. Take advantage of automated testing tools and establish a full-time QA function operating in parallel to the development team. The up-front dividends earned by early bug detection and correction reap humongous dividends later on.

A Roadmap to a Positive ROI

It’s not shortcutting, but building a solid, reliable system that drives hidden costs out in front of time before they interfere with your success.

  1. Start with a Strong Foundation: A well-written SOW is essential. It defines the limits of your project and is the last line of defense against scope creep.
  2. Develop a Culture of Collaboration: Use strategic talent acquisition to locate collaborators in a corresponding time zone. This facilitates simultaneous collaboration and converts the development process from a series of late handoffs to a stream of workflow integration.
  3. Use Disciplined Agile: Play to the strengths of agile by introducing structure. With good management of an agile process, you have flexibility to change course without losing control of your budget and timeline.
  4. Prioritize Quality on Day One: Baking QA into development. Early bug finding saves you valuable time, dollars, and your reputation.

By completely covering these priority areas, you’ll be able to move from a reactive, firefighting process to a proactive, strategic process. This approach guards your investment, allows for on-time delivery, and achieves the positive ROI your software project was built to deliver on day one.

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Gem Team in 2025: a Security-First Team Messenger That People Actually Enjoy Using https://webhelpagency.com/blog/gem-team-in-2025-a-security-first-team-messenger-that-people-actually-enjoy-using/ Mon, 25 Aug 2025 09:49:25 +0000 https://webhelpagency.com/?p=8999 A calm, security-first team messenger. Policy controls, encrypted files, and built-in video—ideal for remote work and regulated industries.

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Teams don’t just “use chat” anymore—they operate inside it. When decisions, files, stand-ups, and client reviews all live in one stream, the platform itself becomes part of your operating system. Gem Team is built for that reality: a calm, focused workspace wrapped in rigorous protection, so you don’t trade speed for safety. If your goal is to move quickly while staying compliant, a private company chat app with strong policy controls and simple daily UX is the sensible default.

private company chat app,secure video meetings for teams,gem team

Why security now equals usability

Security that slows people down won’t be used—and that’s the riskiest outcome of all. Gem Team treats protection as product design. Sensitive spaces can be locked with end-to-end options, while every connection runs through zero-trust chat platform principles and mutual TLS. Identity isn’t just a password; SSO and MFA are standard, and admins can enforce retention and access centrally. The result is business chat with compliance controls that fades into the background: your team works, the platform does the guarding.

A workspace that reduces noise, not speed

Context is everything. Threads keep conversations tidy; fast edits fix typos without spawning new pings; presence and focused search minimize drift. Because calendar and CRM actions sit inside the UI, you schedule, pull records, and log outcomes where the discussion happens. That’s how workplace messaging with audit trail should feel—governed, searchable, and effortless.

Files and meetings live in the same secure surface. Teams share documents through end-to-end encrypted file sharing, jump into secure video meetings for teams, record decisions, and keep artifacts where stakeholders can find them later. Fewer tools, fewer policy gaps, fewer “where is that file?” moments.

Built for real requirements, not just demos

Every organization has a different risk profile. A clinical practice needs HIPAA-friendly team messaging; a European subsidiary cares about GDPR-ready team messenger posture and the option for multi-region data residency chat. A fintech prefers enterprise messaging with SSO and strict export controls; an engineering org may want self-hosted business chat or cloud-agnostic team chat to match its infrastructure. Gem Team’s deployment choices and governance model fit these realities without complicated workarounds.

For distributed companies, encrypted chat for remote teams matters as much as uptime. Built-in assistants summarize long threads, surface action items, and translate on the fly so handoffs across time zones don’t stall. The AI here is practical: less scrolling, clearer next steps.

What this looks like in practice

A product startup moved from scattered channels and side DMs to focused project rooms. Reviews stayed in context, file handoffs happened where decisions were made, and launch weeks lost their chaos. A regulated finance team set policy once, used role-based access control chat to segment sensitive discussions, and stopped treating audits like emergencies. A creative shop embedded rich media reviews in threads and protected client assets without slowing brainstorms. Different sectors, same pattern: fewer detours, tighter feedback loops, stronger control.

Choosing calmly: how to evaluate a platform (short & useful)

  • Security posture you can prove: logs you can export, retention you can set, keys you can manage.
  • Deployment that fits your model: self-hosted business chat or cloud-agnostic team chat, plus multi-region data residency chat if needed.
  • Admin clarity: enterprise messaging with SSO, granular roles, sensible defaults.
  • Daily experience: threads, edits, fast search, and low cognitive load so adoption sticks.

If a contender fails any of these, it will leak time—or worse, data. Gem Team scores well across each lens because it treats governance and usability as the same problem.

The near future (and why it matters now)

AI is shifting from novelty to necessity. Summaries cut through backlog; intent routing highlights what’s urgent; translation makes collaboration feel local. Zero-trust assumptions are becoming baseline in procurement, and sustainability questions—like carbon-aware hosting—are entering RFPs. Gem Team already leans this way, pairing helpful assistants with deployment models that respect policy, footprint, and regional rules.

Quick answers for fast buyers

Is Gem Team suitable for smaller teams?

Yes. secure team messaging for SMEs starts lightweight and scales without a platform switch.

How does Gem Team protect data?

A layered model: encrypted transport, optional end-to-end spaces, strict identity, and workplace messaging with audit trail for provable governance.

Will it replace our video tool?

For many use cases, yes. secure video meetings for teams sit inside the same governed surface as chat and files, which reduces sprawl and policy gaps.

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Why WordPress: The Ultimate Platform for Building Your Website https://webhelpagency.com/blog/why-wordpress/ Tue, 22 Jul 2025 11:18:06 +0000 https://webhelpagency.com/?p=8912 Entrepreneurs who desire the most adaptable, powerful, and easy-to-maintain tool for growing their own business construct WordPress (WP) websites. For layout work, in several cases, people prefer Figma. However, this platform is not a fully functional web source. It requires layout and CMS integration. WordPress provides greater choices for content management, both in terms of […]

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Entrepreneurs who desire the most adaptable, powerful, and easy-to-maintain tool for growing their own business construct WordPress (WP) websites. For layout work, in several cases, people prefer Figma. However, this platform is not a fully functional web source. It requires layout and CMS integration. WordPress provides greater choices for content management, both in terms of code and design. Why is WordPress so popular? Let’s examine this in our article.

WordPress specifics in 2025

WordPress was primarily known as a blogging platform among programmers in the early 2000s. Given that it is an open-source CMS (built on PHP and MySQL coding), many developers worldwide have begun working on WordPress and adding new features. That’s why WordPress began boosting its popularity.

Everything changed after 2020, when the architecture of coding structures underwent rapid changes. It became more convenient for enterprises to work with data blocks rather than multibyte arrays. WordPress operates on three major levels:

  • the WordPress control panel, which allows website owners to manage their content;
  • the database and MySQL query generation;
  • expanding the site with themes, plugins, and shortcodes.

WordPress started working on a block structure in 2025. It is now able to separate material, import/export data, and create and edit categories. Simultaneously, AI tools are being integrated into the platform’s capabilities, permitting it to become an autonomous and modern market segment.

Moreover, the WordPress hosting paradigm has changed. The VIP fork is a solution tailored to enterprises that want optimal performance, security, and scalability. In practice, WordPress VIP is an effective enterprise-grade content management system for managing massive amounts of digital content.

Core benefits of WordPress

Perhaps no one will argue that WordPress is flexible and adaptable. This platform, owing to built-in and downloadable utilities, allows you to execute nearly any operation: return to the preliminary settings, update the design in the short term, change scalability, and adapt to the client’s requirements. Why is WordPress the best CMS? Due to the plugins and themes.

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User-friendly interface

A web source, like a person, is appraised by considering its appearance upon first meeting. In the context of e-commerce, user needs are fairly straightforward: easy navigation, original content, and no crashes or freezes. The WP Admin UI Customize plugin allows you to adjust the availability of elements in the site’s admin panel. To manage website segments more effectively, you can adjust access levels and assign roles.

How does this function in practice? Assume a client requests a localized service with straightforward functionality. To achieve these goals, the Ktovet Real Estate website was created, featuring a dependable content management system that enables customers to update and add new content to the site easily. 

Additionally, we employed responsive design to provide an optimal user experience across various platforms, including desktop computers, tablets, and mobile phones.

User-friendly interface example for local audithory

WordPress widgets will play a substantial part in website development. The Live Customizer theme preview, menu, and theme switching will help you select the most suitable concept. Syntax highlighting is available to help with coding. The ability for users to save customizer drafts before release is quite useful for developers, especially when the client is finicky and eventually wants to return to the original notion.

Flexibility and customization

WordPress’s PHP and MySQL foundation made it simple to adapt to 2003 requirements. Five years later, everything had changed, and libraries, shortcodes, and plugins were required; without these, the platform would not be competitive. From 2013 to the present, the following were available:

  • templates;
  • layouts;
  • filters;
  • simple built-in editors.

Flexbox (Flexible Box Layout) is a CSS module that allows you to efficiently arrange, align, and distribute space between elements in a container, even if their sizes are unknown or dynamic. Elementor WP includes Flexbox functionality for better layout control and responsiveness.

The discussion is finished right now about why use WordPress for flexibility. Specific tags, like the default template tag definition, are PHP functions that enhance the core’s custom content display functionality. They empower developers to create original WordPress solutions, show custom fields, integrate third-party APIs, and format certain post category data in a bespoke fashion.

Cost-effective solution

It is no secret that business owners want to have lower expenses and maximum profit. As a rule, the following tools are necessary for correct behavior within the activity.

  1. Analytics tools.
  2. Design tools such as Adobe XD and Figma.
  3. Marketing tools.
  4. Social media management tools.

This is the foundation without which no business can exist in 2025. Hiring developers for certain tasks or modifying a site may not be the most cost-effective choice. If your website is not generating leads or sales, it’s time to consider WordPress. You will earn more money much faster if you utilize plugins and built-in editors, as well as various themes and templates. WordPress will make management much more effective.

For example, there are free WP plugins, Akaunting and JIMMO WP. Akaunting is an online accounting system with a modular framework that contains all the features required for invoicing, expense tracking, and accounting. In turn, JIMMO WP is a budget calculator with the option to include a multi-page form. It allows visitors to determine how much credit or mortgage they can afford for real estate.

Why WordPress built-in security features so strong?

Nothing has coverage against dangers; however, risk minimization is possible. Since 2003, WordPress has grown solely via the efforts of its developer community, and security protocols have been the foundation for the platform’s future activities. DreamPress offers managed WordPress hosting with a pre-installed SSL/TLS certificate and a dedicated WAF. As a result, a WordPress site incorporates additional security measures, such as thwarting hacker attempts.

Additionally, WordPress is compatible with other security mechanisms, such as firewalls or malware scanners. Another way to make the sites extra secure is through trusted plugins, particularly WordPress backup plugins, which help obtain a quick backup in the event of data loss or a hack. Backups are scheduled and therefore reliable, because tools such as UpdraftPlus or BackupBuddy store the backup off-site.

Our developers want to explain why use WordPress reasons to protect the site are reliable. SSL certificates, ranging from free to premium, should meet your data transport requirements. Brochure sites and blogs frequently use Let’s Encrypt’s free SSL certificates. However, managing sensitive data such as credit card information may require the use of sophisticated certificates such as Organization Validation (OV) or Extended Validation (EV) for PCI DSS compliance.

Plugins and themes

The platform, like a single individual, should be assigned distinct responsibilities to complete while working. Otherwise, the outcome will not meet expectations. The core WordPress platform provides a comprehensive set of customization options. If you want true flexibility but lack the time or skill to make manual adjustments, you will need some additional tools.

A WordPress theme is an add-on that controls your site’s style and layout. Some themes are really simple, merely changing the core design components of your site, such as colors and fonts. However, many themes include a variety of new layouts and designs. 

A plugin adds new features and extensions to your website. Some allow you to make minor adjustments, such as adding new widgets to sidebars, while others provide access to entirely new capabilities, like a WordPress events calendar or an online store. Why you should use WordPress tools? Top plugins and themes are shown in the table below.

PluginTheme
NameDefinitionNameDefinition
ElementorElementor’s drag-and-drop interface simplifies page development. This plugin includes a number of customizable widgets and ready-made layouts.TronarTronar is a blogging theme inspired by one of our classics. It has a sleek design for publishers, with a large image at the top and a feed of posts below, ensuring that your work is always the center of attention.
Google Site KitGoogle Site Kit combines numerous integrations (Google Analytics, Search Console, AdSense, and Speed) into a single plugin.AnnaleeThe Annalee theme gives you flexibility over your homepage, including the ability to publish photos and videos. The design, featuring strong color and typographic contrasts, creates a welcoming atmosphere.
WPFormsThe WPForms plugin features a straightforward interface for generating a variety of forms, including contact forms, payment forms, custom forms, and surveys. There is an integrated drag-and-drop page builder.BookixBookix collaborated with book bloggers to establish its partner theme. Curated collections, newsletter integration, comprehensive search capabilities, mobile responsiveness, and other features are supplied as standard.
WooCommerceWooCommerce provides everything you need to quickly start an online store and keep it growing for years.MessagerieMessagerie is famous for its clean, crisp word banners and manipulations with them.

The new plugins for 2023-2025 contrast with those generated earlier. The functionality focuses mostly on clickability and visual components. For example, Dadaism is an excellent theme for publishing research collections or blog entries. With publications structured in a feed inspired by assemblage, you’ll receive a unique perspective on the blog concept.

Additional pages, such as “About” or “Contacts”, can be added to the main header, and the subheader is ideal for dividing content into many groups using tags. The footer is dominated by an impressive subscription block, which allows your subscribers to subscribe to new content delivered right to their mailboxes effortlessly.

The Astra theme is best suited for Elementor, Gutenberg, and other built-in editors. The Elementor Astra theme includes specific settings for this builder, such as the ability to construct full-screen layouts without excessive limits. Astra offers seamless integration and additional blocks to Gutenberg users, allowing them to extend the editor’s normal functionality.

Strong community support

When upgrading WordPress after 2003, the programmer community followed its own preferences. What do you require for convenient coding? Syntax highlighting, grouping, and convenient array communication. Later, a block system arose, which completely changed the way WordPress development worked. Plugins for custom support are mentioned in the list below. 

  1. Tawk To Live Chat. Embedding the Tawk widget without downloading the application.
  2. ProProfs Live Chat WordPress Plugin. Full-fledged support integration with the involvement of highly qualified clients. It is possible to collect feedback on products/services/support.
  3. LiveChat. A plugin for real-time communication.
  4. WPHelpDesk. A premium plugin that works with any WordPress theme. The plugin’s home page features a demo version of the application, which allows you to experiment with the backend and interface features of the plugin.

The primary limitation with modern website builders is that their options are limited, and any customization requires additional costs. WordPress does not require any additional charges, allowing you to customize the site’s functionality as needed.

A well-written FAQ section can help address certain concerns. It is wonderful to have a backup plan; however, it is far preferable to know that, if necessary, there is a more effective answer.

Mobile responsiveness

Is it best to create a cross-platform site first and then concentrate on a mobile port later? This is a long-running debate. WordPress does not have a separate “mobile editor.” The modifications you make to the website are visible on both mobile and desktop computers. If the theme is optimized for smartphones, the content will adjust to any screen, large or tiny.

AMP (Accelerated Mobile Pages) is an external, open-source framework that allows you to build webpages that load almost instantly on mobile devices, providing visitors with a quick browsing experience. You’ll need a plugin to implement AMP on your website. All WordPress themes are already mobile-optimized; thus, AMP is not necessary to achieve mobile efficiency. If you use other vendors, you will need to create a separate AMP-compatible template.

UX/UI design on the mobile devices

For users, mobile adaptation entails maintaining page settings while scrolling and shifting. The primary obstacles will be design and coding. The first will draw attention, while the second will assure ease of navigation. We created Hug’s visual identity with a focus on the Danish market. In addition, payment system integration and WooCommerce components have been added.

Why is WordPress best for SEO ranking?

To market content on social networks, according to the traditional business model, you need an SEO specialist. This is a person who appreciates search engine algorithms and uses them to their benefit. However, paying for his services is an out-of-pocket expense for small firms. Why is WordPress best for SEO optimization?

ToolDescription
SSL certificateA protocol that protects user data on the Internet, including bank cards, logins, passwords, and email addresses. Its existence has a positive impact on SEO promotion, as resource security is a top-ranking factor.
Sitemap.xmlA list of pages intended will be indexed by search engines and promoted further via SEO. After installing it, simply define in the settings which sorts of pages should be included in the list and their indexing priority.
Robots.txtA file containing suggestions for search crawlers as to which pages they can and cannot visit. SEO optimization of a WordPress site without this file and an XML map will not produce the intended results. Create it manually or with an SEO plugin like Yoast SEO or All in One SEO Pack.

By default, WordPress generates the “https://site.com/?p=21165897” link type, which is ineffective for SEO promotion. Optimizing those sources in search engines will be tricky without creating human-readable URLs. For altering this, proceed to the “Permanent links” section and pick one of two items: “Custom” or “Post title”. Additionally, deploy the Cyr-To-Lat plugin, which automatically produces URLs in transliteration rather than Cyrillic.

Furthermore, it matters to select the appropriate template during the creation stage to avoid future SEO challenges with the WP site. It should comply with CSS3 and HTML5 standards, be responsive to various devices and screen sizes, load quickly, and support Schema.org and OpenGraph markup. When selecting themes for establishing and promoting a WordPress site, look for those with the SEO-friendly symbol in the information.

Regular updates

Since the inception of WordPress, the concept of “a website at the click of a button” has stayed mostly intact. Configuration and settings have expanded with the incorporation of plugins, themes, and AI technologies, making blogging easier. The platform remains paramount to a start-up firm today, just as it did 20 years ago. 

If you haven’t started thinking about why use WordPress services is a perfect idea, now it’s the time. Email newsletters, subscription systems, and content management were the primary emphasis of updates from 2022 to 2024.

Are you tired of finding WordPress maintenance developers? Web Help will assist you!

Request a quote

The future of WordPress

Why WordPress is best for your business? Trends dictate the future. According to Statista, 40.8% of respondents utilize Node.js, whereas approximately 39.5% use React.js. WordPress ranks 13th globally. Despite this, WordPress versions 5.0 and higher already integrate the React library. This allows front-end developers to create their finest work.

Worldwide popularity of various frameworks

In the topic of framework platforms, it is tough to avoid comparisons to competitors. The triangle “WordPress-Drupal-Joomla” is fascinating. Each CMS handles numerous web functions in its own way. WordPress will most likely focus on full-fledged blogging, while expanding its CMS features to encompass video content. 

Drupal will continue to lead large-budget innovations when the partial access level is modified further. Joomla will gain a foothold in the mid-price area of the industry and become more popular among startup developers.

Dreamy website with WP Web Help development

If you try to learn WordPress on your own, you’ll spend a lot of time studying the options and setups. The existence of developers who are familiar with this platform explains its versatility and low cost of development. Contact us to receive a website with an attractive appearance and convenient functioning.

FAQ

Why is WordPress the best CMS for blogging?

WordPress comes with an easy-to-use editor, thousands of themes and plugins, SEO support for ranking, is responsive, and has a community. It can be easily updated and scaled, and the interface is manageable even for newcomers.

What WP plugins are preferable for mobile devices?

Plugins to optimize your site for mobile include responsive interfaces, fast loading, image compression, and Google AMP support, provided by plugins such as WP Touch or Smush. They make connections faster and more functionally on the smartphone.

How to choose between WordPress, Drupal, and Joomla?

WordPress is a blogging tool and a suitable option for small sites with limited technical knowledge. Joomla is on a medium-sized site with greater control. Drupal is applicable in critical projects with customized architecture and a high level of security.

Why is WordPress best for SEO?

WordPress produces clean code, supports H1 Heading structure, offers useful plugins such as Yoast SEO and Rank Math, and permits easy setting of metadata. It generates clear URLs, supports working with analytics and Sitemaps, and provides a seamless experience.

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How to Choose a Web Development Partner? https://webhelpagency.com/blog/how-to-choose-a-web-development-partner/ Mon, 03 Jun 2024 12:45:06 +0000 https://webhelpagency.com/?p=6691 Web Help Agency - your web development partner. Tips on how to choose right website development partner

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Your business’s online success greatly depends on selecting the right web development partner. It will determine how efficiently your website operates, how user-friendly it is, and its profit-making potential.

Your business’s online success hinges on choosing the right web development partner. This decision impacts your website’s efficiency, user-friendliness, and profit potential. This guide assists in making an informed choice based on factors like web design, user-friendly interfaces, and long-term strategies. Prioritizing functionality and user experience can greatly boost your site’s performance.

web development partner, website development partner

Understand Your Needs

Before seeking a web development partner, define your requirements. Decide if you need an informational site, e-commerce platform, or complex web applications. Clarifying your needs will help in finding a skilled developer as a suitable partner.

Evaluate Experience and Expertise

Experience is key in web development. Find a partner who has successfully completed website design projects in the past. Look at their portfolio to make sure they have experience working on projects like yours before. This will guarantee that they possess all necessary technical skills r and are familiar with industry specifics required for achieving your company`s objectives. See also: portfolio website cost.

Just take a look why organizations choose Web Help Agency

Discover the many ways in which our clients have embraced the benefits of the WHA network.

Sharon Online Website Development
Digital news website for the Sharon region in Israel.
Izy
General Manager
Check This Case
Sharon Portnoy
Home workout website with exercises online.
Ilia
CTO
Check This Case
Ktovet Background
Discover how Web Help Agency successfully tackled the challenge of creating a user-friendly and visually appealing website for Ktovet Modiin, a comprehensive online platform serving the residents of Modiin, Israel.
Toyber
Digital Partner
Check This Case
Young Africa Background
Young Africa: non-profit website
Ruurd
Digital Partner
Check This Case

Check Their Technical Skills

Your web development partner needs to be familiar with a range of technologies and have the right developer approach. They must know JavaScript, HTML, CSS, and pertinent frameworks well. They must be conversant with databases like MySQL and content management systems (CMS) like WordPress as well. Assure yourself that they possess these abilities to produce a robust and flexible website.

WordPress

WordPress Cli

WebFlow

php icon

PHP

htmkl 5 icon

HTML5

CSS icon

CSS3

Js

Adobe Illustrator

Adobe Photoshop

Adobe Xd

Figma

Gutenberg

Assess Project Management Skills

On time delivery and seamless execution depend on excellent project management. A competent web development partner must have a well-defined project management strategy. This includes, to keep things on track, specific project managers, frequent updates, and clear deadlines. See also: The Management Skills for success in Development Projects

Asana

jira as agile communication tool

Jira

trello agile task manager

Trello

Zoho

Clickup

Consider Design and User Experience

A visually attractive website that is easy to navigate helps attract and retain users. Your web development partner should excel in design to create an engaging and user-friendly interface. This means combining aesthetics with functionality. Prioritizing a user-centered approach will improve usability, aesthetics, and user satisfaction, fostering loyalty towards the website.

Importance of Responsive Design

In the current era, a significant number of individuals opt for using their mobile devices to browse the web. Hence, it is crucial that your website is capable of adapting to various devices and screen sizes for optimal user experience.

Choose a web development agency that ensures the created website is responsive or friendly to the mobile devices. This enhances website performance for the user and assists with rankings within search engines. Responsive design is an essential element of web design, guaranteeing that your website is optimized for all sorts of devices; this will define the extent to which your audience will engage and convert.

Focus on Long-Term Partnership

Oleksandr Chumak Web Help Agency CEO

It is important to understand that developing a website is an ongoing process that requires regular maintenance, updates, and potential optimization for continued effectiveness.

Select a partner who is willing to be there for the long-term and ready to support your product’s updates and changes. This helps in keeping your website updated and also continues to have good performance. Working with a competent web development company for the long term will help you save time. It will ensure that the website will always be well taken care of and capable of growing with the business goals.

Web Help Agency Proud to be Named a Top Web Development Partner in Ukraine by Clutch!

Look for SEO Expertise

Search engine optimization, or SEO, is a key part of getting people to visit your website. Your web developer partner should know how to do SEO right. This includes making changes to your site’s structure, speed, and material to make it more search engines friendly.

webhelpagency.com web witals page speed optimization
Screenshot

Evaluate Communication and Collaboration

Effective communication is essential for a successful partnership. Your web development partner should be attentive and open to your input, keen on collaborating closely to understand your vision for the website. Clear and consistent dialogue ensures both parties are aligned throughout the project.

Check Reviews and References

Referrals and reviews from past clients are good ways to find out how reliable and good at their job a web development partner is. Look for reviews and comments from past customers on their own website as well as on review-only websites. These answers show that people had good experiences with the services provided. They show that a potential partner is trustworthy and competent.

What Our Clients Say

Consider White-Label Services

If your agency aims to offer web development service, ensure that you work with partners who offer white label services. This enables you to provide quality WordPress development services under your label but without  hiring your personal team. White labelling can be a cost-efficient way of providing new services to the clients and profiting from the opportunities the dedicated team opens despite lacking in-house expertise and resources.

9+ Years of Experience100+ Enterprise Projects Completed
4.9 Rating on Clutch4.9 Rating on Clutch
ShieldCost-Effective, Risk-Free Process
SkyscraperTrusted by Fortune 500 and Startups

Evaluate Cost and Value

Cost is necessary, but it shouldn’t be the only thing that matters. Thoughtfully consider the services’ worth and effectiveness. It’s not always the case that the cheapest choice is the best one. Sometimes, paying more up front can pay off in the long run.

Conclusion

To find the best website development partner, you should look at their experience, skills, project management, and ability to make a site that is user friendly and good for SEO. You can find a partner who will help you meet your business goals and build a strong online profile by looking at these things.

Schedule a call now to discuss your project and see how we can become a web development partner!

Get Started

Web Help Agency is a good choice if you want to work with a trustworthy and skilled web developer. They’ve finished more than 150 projects, and 99% of their clients are happy with the work. For your online success, they offer full web development and consulting services. Get in touch with them right away to start building your great online experience. 

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How to Avoid Project Delays? https://webhelpagency.com/blog/how-to-avoid-delays-in-projects/ Mon, 29 Apr 2024 08:32:00 +0000 https://webhelpagency.com/?p=6639 50% of the IT projects fail and some even say that this figure is around 70%. How to avoid delays in projects with project management?

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The key here is to have a well-planned IT project avoiding any delays. Because, in the end, the goal is one—success  

These days, the project management has become quite challenging especially in the IT field. You may have come across reading or hearing about the struggles one faces to meet the deadlines. According to some statistics, 50% of the IT projects fail and some even say that this figure is around 70%. You may get discouraged by hearing about several statistics regarding the failure of IT projects. But remember, the key here is to have a well-planned IT project avoiding any delays. Because, in the end, the goal is one—success  

How to avoid delays, project management

Read also: migrating website to avoid SEO issues

No doubt, the IT industry is very flourishing and successful, but the project management is a serious and threatening problem to the success of any business. The IT projects are among the most challenging ones to manage. A number of factors can influence the outcome as all the available industry studies indicate that the problem is massive. Here are some interesting facts that will help you better understand the threats:

On average, IT projects’ budget exceed by 27% of the initial estimation.

Budget exceeds for 1 of 6 IT projects by up to 200%.

In a survey, about 55% of managers think that the leading cause for failures in IT projects is overrunning the budget.

Only 28% of companies uses special project management techniques to implement an IT project.

Consequently, 77% of high-performance IT projects are accomplished with the support of project management software.

Only 64% of IT projects actually succeed to achieve the targets at the beginning.

Managers who apply any project management technique can deal better with the implementation of the budget, meetings management, coordination of the team’s work, and compliance with the schedule.

71% of IT projects are implemented using agile project management methodologies.

57% of IT projects fail due to a defective communication system.

project management presetnation

Most common reasons for delays in implementing IT projects

You probably already see some of the typical mistakes here at the first glance which are the most common reasons for delays in implementing IT projects. Below, I will explain them in detail so that you have a full picture of the most common threats:

Budget

One of the key factors is wrong estimation of budget. This is really the most significant challenge within the whole IT industry. What do I mean by this? Let me explain through an example here. The client contacts a software house to discuss a potential collaboration. He puts forward his goals, project assumptions and budget affordability before the project manager. However, the scope of work often doesn’t align with the budget. That’s where the problem arises.

That’s why I support a different option. Such as the client and software house can agree to assumptions at the initial stage but they must not ignore that it may change as the project develops. I would like to emphasize that opting for this approach does not mean the significant budget overruns inevitably. In one of our projects we did for a client from Norway, we made an assumption that X days will be required to implement the project. As a result, we were able to deliver the project 20% faster than the assumed duration. It shows that the exact prediction of time is difficult sometimes and so is with the size of a budget.

Project Assumptions

The wrong budget estimation is just one aspect of the project assumptions. There are many others such as the client’s expectations do not meet the reality both in terms of functionality and deadline. The work done in a hurry due to the time pressure will always result in negative effects. The key to successful implementation is proper planning which involves both the client and the software house. It is necessary to mutually understand the importance of accepting the assumptions. 

Bad Work Organization

In the statistics I mentioned above, you might notice that the lack of a proper project management plan can lead to serious consequences. An appropriate project management approach helps to organize the work, assign tasks to related people and supervise the effectiveness of the whole process. Due to the complexity of IT projects, it is imperative to use project management tools and organize the work following Agile principles. 

Lack of Communication

The projects that involve both client and software house, require a proper communication plan. It is important to exchange messages that are fully understandable and do not slow down the process. The communication plan needs to be arranged beforehand. Both parties can set periodic checkpoints even on daily basis if necessary, 

Client changes

Let me share with you a short story that is very common in our industry. Often, a client comes to us with a ready to action plan. Great, we are happy to know that the customer is clear about the exact product he needs. However, the problem lies in the fact that some assumptions need time for verification and in the process, clients change their minds. They demand something different in the end. This shift of mind causes to review the delivery time and budget and thus, poses a threat to the entire project. 

Therefore, a balanced approach is the gradual development of the project. MVP meets these needs. This is a really effective method that can also work for your project.

Avoid project delays — discover effective management strategies with WHA

Book a Call

Statistics are not everything! Your project does not have to be delayed

I am sure that a careful analysis of all the factors that I have described in this article, will help you reach the appropriate conclusions and carry out your project with 100% efficiency. 

In the end, I give you a small tip from my experience. Before you get into developing the product, go through the available and successful case studies of other projects especially similar to yours. Thankfully, it will give you an opportunity to analyze good practices that may be helpful for you. There are many resources to check other projects and products.

That’s all from me. I wish you a successful project!

Why Organizations Choose WHA

Discover the many ways in which our clients have embraced the benefits of the WHA network.

Ichilov clinic Israel
Tel Aviv Sourasky Medical Center (Ichilov Hospital) is the main hospital complex serving Tel Aviv, Israel and its metropolitan area and the second-largest hospital complex in the country.
Idan
Digital Partner
Check This Case
nectmodem
WordPress website development for the Startup: Internet connection anywhere.
Nazar
General Manager
Check This Case
Sharon Online Website Development
Digital news website for the Sharon region in Israel.
Izy
General Manager
Check This Case
Young Africa Background
Young Africa: non-profit website
Ruurd
Digital Partner
Check This Case

Read more: 9 reasons why eCommerce websites fail and are unsuccessful

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Web Design Cost in 2024 https://webhelpagency.com/blog/website-design-cost/ Fri, 02 Feb 2024 09:33:00 +0000 https://webhelpagency.com/?p=5595 Considering the features you add and the additional factors that have an effect on the web design cost, designing a website may come with a hefty price tag. The type of cooperation you have with the design team...

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The success of your organization online is closely tied to the design of your website. A well-crafted website can significantly impact user engagement and ultimately contribute to the growth of your business. When your website is appealing, user-friendly, and effectively conveys your brand message, it can attract and retain customers, leading to continuous development and expansion for your organization. Investing in a high-quality web design is crucial for building credibility, establishing trust with visitors, and achieving long-term success in the digital landscape.

As essential as it is, accomplishing a site plan that changes over possibilities into devoted clients is an extreme errand. You have to take a gander at it from numerous points of view.

In this manual, we will show you the insider facts of the expense of website composition.

how much web design cost

Which is web design cost?

Considering the features you add and the additional factors that have an effect on the web design cost, designing a website may come with a hefty price tag. The type of cooperation you have with the design team, the type of website you are looking to create, the expertise of the design team, the size, and scope of the project, as well as the long-term value of the work can all play a role in how much it costs to create a website. With Web Help Agency, you can rest assured that you will get the best possible website design service for a great cost.

When you choose Web Help Agency, you will receive a project manager, business analyst, and UX/UI designers, all with years of experience in the field. Here are some estimated costs for different types of websites based on the length of time it takes to create:

Type of WebsiteEstimated TimeEstimated Cost
Landing Page401400
Corporate Website601800
Simple Web App1204000
Average Web App2008000
Complex Web App30010,500

Web Help Agency charges $35 an hour for website design, while there are various other pricing models which you can consider. Flat Rates can allow you to focus on the final value of the deliverables, however, accuracy in estimation of time is also important. Meanwhile, Monthly Rates are best when you are looking for recurring work. As you rise above in experience levels, you might want to switch to other pricing models providing more value for the web design cost.

Factors Impacting web design costs Having outlined the key elements influencing the pricing of website design, let’s delve deeper into the analysis of each determinant.

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Factor 1: Website’s Purpose

Websites Geared Towards MarketingThis category typically encompasses corporate and small business websites primarily intended for business promotion. Their core objective revolves around marketing initiatives.
These can be further segmented as follows:
1. Simple Websites: A basic website serves to drive purchases, handle website quote requests, facilitate phone inquiries, and more. Usually, an eCommerce site with a few product pages falls into this category. The price range for such sites can extend up to $10,000.
2. Intermediate Websites: Websites in this bracket incorporate an additional layer – a content management system like Squarespace, Wix, or WordPress. The design expenses for such sites can reach up to $30,000.
3. Advanced Websites: This tier encompasses websites with enhanced features like eCommerce integration, database incorporation, and similar elements. The initial MVP cost for these applications might reach up to $60,000. A case in point is the redesign of Web Help Agency’s website, which took six months and amounted to $55,000, often guided by MVP companies.
Web ApplicationsDiffering from corporate websites, web applications are oriented toward aiding users in achieving specific objectives, necessitating increased user interaction.
To facilitate enhanced user interaction, these applications require supplementary features. Some prominent instances of web apps include Google Docs, Facebook, YouTube, Slack, and Amazon, among others.
For instance, designing a messaging app akin to Slack might encompass an approximate cost of $10,000. Conversely, the UX-UI design expenses for an app like Salesforce could escalate to approximately $15,000 due to its intricacy and integrations such as Snowflake-Salesforce syncing.
More intricate web apps, like Amazon and Facebook, could demand design costs surpassing $20,000 due to their multifaceted functionalities. It’s important to note that development expenses are excluded from these figures. Please bear in mind that this assessment does not encompass development costs.

Factor 2: Complexity of Business Logic

The second factor that exerts an impact on the average web design cost is the intricacy of the business logic. Let’s delve into the various facets that contribute to this complexity.

FactorDescription
Industry FocusThe client’s willingness to invest more can be attributed to two factors: either a high level of expertise or a burgeoning demand for websites or web apps in a particular niche. The ideal scenario occurs when both these aspects align. If you, as an individual or a design agency, specialize in crafting eCommerce sites or web apps, you can command higher rates. Given the intense competition within this niche, clients are often prepared to pay a premium for a top-tier eCommerce site. Engaging with a booming industry inevitably leads to an escalated average website design cost.
Number of User RolesThe cost of website design is influenced by the number of roles involved. Consider HubSpot, a website that not only promotes its services but also provides free courses to learners. Unlike a basic corporate site focused solely on marketing solutions, HubSpot involves a greater variety of roles.
Consequently, the design team at HubSpot needs to create distinct interfaces catering to administrators, viewers, and learners. This leads to an increase in overall expenses.
Number of FeaturesThe scope of features present within a site or web app significantly dictates its cost. Design elements such as navigation, animations, CTAs, informational architectures, integrations, and UX writing all profoundly impact the overall expense. Custom websites inherently entail higher costs due to the heightened level of tailored functionalities they deliver to business owners. Factors such as page count, complexities in web development, preferred website builders, and ongoing maintenance services are equally pivotal in determining the final cost. Trello serves as an illustrative example. Its hallmark design aspects encompass boards, lists, cards, and teams. These design features, enhancing productivity and workflow management, come with their respective time investments and associated costs.
Complexity of Individual FeaturesThe quantity of features isn’t the sole determinant; their complexity is equally consequential. Consider the design of an eCommerce site; incorporating eCommerce functionality alone can amount to expenses up to $15,000. Furthermore, a user-friendly, responsive design is pivotal for attracting a broader user base. Crafting such responsiveness may translate to costs of about $25,000. The impact of UX copywriting on user experience is undeniable. A single page of UX copywriting might range between $60 to $300, with increased web pages incurring corresponding expenses. The incorporation of diverse integrations—such as Maps, Payment gateways, shipping, and inventory management—also contributes to the overall design cost. The overarching UI design similarly affects the financial outlay. For instance, while a fast-loading and optimized WordPress theme might entail a slightly higher expense, its enhanced performance and data efficiency make it a valuable investment.
Web Help Agency team

Factor 3: Involvement Level of the Team

This stands as a pivotal determinant in shaping the pricing dynamics of website design. But how does it wield its influence?

Engaging a proficient in-house team for your design endeavors entails the highest cost, yet it yields superlative outcomes. Although enlisting the expertise of a professional web design agency escalates the design expense, its long-term benefits are substantial.

Moreover, the experience quotient of the team members significantly impacts the equation. Opting for a freelance UX/UI designer may incur lower overall charges, but the assurance of quality work is less certain. This hinges on variables like a designer’s location, hourly rates, and more. The recruitment of full-time personnel for a project translates into increased costs and time investment.

The typical remuneration range for an average website designer or web developer spans between $15 to $25 per hour, with distinctions potentially arising for backend developers. The quest for proficient freelance web designers online, often sought on platforms like LinkedIn, presents its own set of challenges.

Should your project transcend the realm of a basic website, it becomes imperative to allocate upfront budgets for web design, search engine optimization, social media, and content marketing expenditures.

Opting for an offshore design firm emerges as a judicious choice, delivering requisite quality at a reasonable price point.

It remains evident that a professional team inevitably commands a higher fee structure, with the average designer rate approximating $30 per hour.

Furthermore, by engaging our wordpress design and development services, you gain access to a dedicated lineup, including:

  • Project Manager
  • Business Analyst
  • UX/UI Designer
  • Layout Developer
  • QA Tester
  • On-demand Marketer

In summary, the average website design cost encompasses a spectrum ranging from $5,000 to $30,000 contingent on factors such as features, type, and an array of other considerations. Beyond website construction, provisions should also be made for website hosting expenses.

Anticipate allocating budgets for a domain name, SSL certificate, employed templates/plugins, and all other components intrinsic to your website and overarching marketing strategy. But first, what is domain analysis? It includes evaluating the availability, history, and value of a domain name.

What’s Next?

We’ve just discussed an outline of web design costs; if you are searching for additional information on website design and development, you might want to examine our guide on website development costs.

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6 Ways for Startup Testing https://webhelpagency.com/blog/startup-testing/ Wed, 13 Sep 2023 19:22:16 +0000 https://webhelpagency.com/?p=5968 It’s become a cliché that startups are “too lean” for quality control teams. Test your startup before go live.

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It’s become a cliché that startups are “too lean” for quality control teams. Testing your startup before go live. Nonetheless, the best testing doesn’t need a committed group. Instead, it requires diligent effort from everyone in the organization, primarily developers and product managers. Testing habitually offers numerous benefits to companies, like fewer bugs that pass into production and devoted customers who won’t switch to competitors over failing website or app. Before launching a project, testing to make sure it is running properly is commonsense. To ensure the highest quality, it is essential to hire the best web developers. Here are six proven ways it can revolutionize your startup and boost growth.

1. Verify Your Concepts

Startup Testing Concepts

Gauging your idea ahead of investing in it is the most effective way to tell if it will be successful or not.

It also assists you in discovering whether there is a need for your product or service. To test this, you can engage with your target customers and inquire what they think of your concept, how likely they are to buy it, and why?

The results of your testing efforts can provide you with a better understanding of their requirements, which can help refine the product or service before committing to commencing its production.

2. Create an Impressive First Picture

impressive picture in Startup

Testing can help you make a great first impression. Start with a teaser video or presentation, and measure the engagement.

We all know how important first impressions are. If a store has nothing to attract people, they won’t bother to try it out. The same can be said for your product or service – why should anyone purchase if it’s not appealing?

Using A/B and multivariate testing, you can find out how people will react before launching. This saves resources since no additional time or money is used until the concept proves promising.

Large systems require an immense amount of testing to ensure they function correctly. A failure to do testing could legally and economically damage your company, as well as discourage customers. Self-driving vehicles use edge computing to process huge data collections, but if the testing is insufficient, one could be liable. See also: Startup trends 2024

3. Identify Issues

startup issues

Startup testing can transform a startup by helping to identify issues with a program.

This means that testing assists in locating bugs and any potential issues, enabling the product to work as it should. Additionally, testing can help develop existing features or incorporate suggested new features based on customer feedback.

For example, if customers often request a feature not currently available, such as an option to save favorite items while shopping online, A/B testing or customer interviews can investigate the feasibility of that feature.

The software can be challenging for developers to create without issues, and if no testing is conducted, likely errors will occur when the app is launched. For example, a parental control app needs to be properly tested to ensure its function and safety for kids.

Testing promptly and consistently can identify and resolve any errors before they reach customers. Waiting too long to test the product increases the likelihood of finding costly issues in the later stages of development.

4. Save Thousands (Or Millions) Of Dollars

money saving during startup testing
money saving

Testing your product or Startup can provide major benefits, primarily by helping you to save a significant amount of money. Identifying a bug or problem during the quality assurance phase enables you to fix it before it’s released, instead of spending thousands of dollars trying to resolve an issue after the fact.

Developers understand the immense pressure to create the best possible product. That being said, numerous errors can compromise the usability of your software and, in turn, cause your users to abandon your application.

It’s essential to recognize the repercussions of errors, as demonstrated by a recent case where Authentic Brands Group sued Bolt Financial for $150 million in April 2022 due to glitches in its one-click checkout system.

Failing to incorporate a thorough testing phase before launching your product holds too much risk of costly consequences. Additionally, prospective investors won’t be willing to invest in technology that hasn’t effectively gone through user testing.

5. Feedback from Users is Invaluable

users feedback during startup testing

Collecting user feedback is a great way to ensure your product remains user-friendly and can be improved. Your dedicated development team can gather this valuable insight by asking users their opinion about your product and what they would like to see improved.

This feedback will help you refine your product and build consumer loyalty. It can also inform how you market, sell, and support your product.

With that said, how do you go about collecting feedback from users? Popular methods include:

  • Administering surveys and interactive quizzes after some use;
  • Collecting input from focus groups discussing specific topics;
  • Asking potential customers for their opinion of potential products (concept testing);
  • Customizing static and floating feedback buttons, surveys, styles, and questions to fit your needs.

It’s also important to find out how customers feel about the way the product is marketed and sold. For example, testing each step in the buyer’s journey is important for generating leads and keeping customers coming back.

6. Build Trust with Your Early Customers

build trust during startup testing

Startup testing is essential to earn your early customer’s trust. It demonstrates that you care about their requirements and desires, and the product they pay for fulfills their expectations to solve their issues—even if direction changes from original plan.

Analyzing startup test results can help you recognize which parts of your product are the most valuable to users, which features gain most value, and how complex it is to alter or add things to satisfy them.

These understandings benefit you to comprehend how customers think of your brand or product—and what they wait for it in the future.

The first customers are a great help for a startup. From them, you learn what works, what doesn’t, and what components still lack in your product. These insights will improve your chance to keep a higher number of them.

Wrapping Up
As a startup, you have a lot on the line with your initial launch and customer feedback. That’s why it’s essential to test your product before its release. Startup testing gives you deeper insight into how users interact with your product, service, or application. The feedback can help you perfect the features and elevate their functionality.

When testing your product, you should leverage multiple tools. This will provide you more information on errors, bugs, and other issues that may arise. Don’t skip on testing—it’s an investment that helps create and deliver top-tier products.

About the author
Kelly Moser is the co-founder and editor at Home & Jet, a digital magazine for the modern era. She’s an authority in freelance writing and content marketing for SaaS, Fintech, and eCommerce startups.

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MVP Development Cost: 4 Options https://webhelpagency.com/blog/mvp-development-cost/ Thu, 24 Aug 2023 14:11:18 +0000 https://webhelpagency.com/?p=5841 MVP Development Cost. Freelancers, In-House Team, Local Team or Outsource: Which option is the best in this article.

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Curious about how much it costs to build an MVP? Bringing your idea to fruition can be incredibly gratifying, not to mention profitable. Sadly, many who dream of creating the next app or software fail due to faulty market research. In fact, records show that forty-two percent fail because there is no consumer demand. Thus, it is essential to create an MVP, or Minimum Viable Product, to determine the potential success of a product. For example, if you propose a new app, building an MVP can help assess the market appeal. Furthermore, annual surveys indicate that MVPs have several advantages. Working with MVP companies can further enhance the development process and ensure a higher chance of success. To achieve the best results, it is crucial to hire the best web developers.

Let’s dive in!

What Are the Various Reasons to Build an MVP?

Before we learn about an MVP development price, why don’t we take a look at why an MVP is necessary?

Here are some factors that point towards building a minimum viable product for your own startup.

ReasonDescription
PandemicCompanies have seen a massive boost due to the pandemic. For example, Amazon’s market capitalization has gained around $570 billion. The idea of contactless deliveries has also been advantageous to various food delivery businesses. This is a clear indication that if you have an application idea, it is best to give it a try now. Why? As some countries are still under lockdown, people have a lot of spare time. Hence, a good time-killer application like a game would be ideal!
Market GrowthIt is simple to comprehend that without a market a successful application is impossible. The global mobile application market is anticipated to grow at a CAGR of 11.5% from 2020-27. Applications such as eCommerce, Education, Gaming, Medical, and AI have excellent future growth prospects. Hence, it will be prudent to find an idea and build an MVP for such apps. Some great startup examples are SurveyAuto, Snackpass, CoachHub, NuvoAir, etc.
Profitable in long termThis is the most important factor that supports building an MVP for startups. Here are a few points that make an MVP profitable: No-budget burn. The CBInsights report states that 29% of the startups fail due to lack of cash. This is a benefit an MVP offers. You can gauge the outlook of the application and save money which may not be available with a full-fledged app. User-centric development. Develop an MVP app and understand user expectations and reviews. It will help develop a user-centric application. Product-market fit. The best thing about an MVP is that you understand the market whereas 34% of the startups fail because of this.

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What Is the Cost to Build MVP App?

Several key factors affect the firmness of the cost to create an MVP.

Founders often incorrectly assume that app building cost is solely based on the technologies utilized; however, this is not the case.

The budget for product creation is only one part of the equation. It’s equally critical the project timeline is maintained and the concept behind it is sound.

If the product’s creator wants to produce a top-notch product, it’s paramount to carefully select the right developers.

Below, we explore some of the available options.

Option 1: Hire Freelancers [Cheap and Cheerful]

It’s a viable, budget-friendly option to get started.

You can use freelance platforms such as freelancer.com, upwork.com, fiverr.com to find suitable developers.

The main issue with freelancers is their lack of commitment to the project.

If something goes wrong, they can just drop out and you would then be responsible for all coordination and communication.

To circumvent this, try to find local freelancers.

To properly develop a project, you would need a full-time team. Here are the average freelancer rates:

  • Full-stack developer: $6 000 per month.
  • Designer: $5 000 per month.
  • Tester: $2 500 per month.

Thus, the total MVP cost can be up to $13, 000 per month. This chart provides salary estimates across the world.

mvp examples, viable product manager, minimum viable product business plan, how much does it cost to build an MVP

Option 2: Build an in-House Team [Expensive and Transparent]

Sometimes founders decide to develop software in-house. This gives clear communication and transparent relations.

Having an internal team implies greater involvement in the project. However, quality of the application is still your responsibility.

The advantage of this option is easier coordination. However, the main disadvantage is the cost of development. A limited budget may limit the choice.

When hiring full-time developers, one would need to pay holiday costs, hiring costs, and so on. If the MVP stage is being considered, make sure the assigned amount suits the project, especially for MVP development for enterprises.

Alternatively, you can hire the best software developers externally to manage costs effectively. Let’s estimate the cost of the same team:

  • A full-stack developer costs an average of $9, 200 per month. 
  • A designer costs $3, 600 per month. 
  • A tester costs $4, 100 per month.
  • And a project manager costs $7, 500 per month.

Therefore, the cost of internal development is approximately $25,000 per month. See the chart below to have an idea about the current salaries of developers worldwide.

mvp examples, viable product manager, minimum viable product business plan, how much does it cost to build an MVP

Option 3: Hire a Local Team [If You Have Unlimited Budget]

Another MVP costly solution is to go with local product development. The steep price comes with well-defined, established business and technical processes.

You’ll get your own gifted development team, a project manager, and a tester with both level of engagement and legally binding protocols.

Visit Clutch.co or GoodFirms.com to explore a reputable local agency. These websites list feedback and ratings from customers to help you pick a proficient and dependable team.

Depending on the agency, rates vary from $100 to $250 per hour per specialist. This translates to an hourly rate of at least $400 for the whole team.

It’s also important to consider if you’re willing to shell out up to $64,000 per month in order to test your business assumptions. If you have the cash, this is likely a sound investment.

Option 4: Outsource MVP Development [Reasonable Cost, Reliable Results]

Outsourcing is a popular choice for startups. It’s like contracting with a local agency yet much cheaper.

However, there are two main challenges with this approach:

  • building trust,
  • and involving the team.

These issues can be easily managed. Research potential web development company by checking reviews, company websites, and reading case studies.

What is the cost of an MVP with an outsourcing agency?

Ukrainian agencies charge an average of $30 per hour. For a four-person team the price is $120 per hour, or up to $19, 000 per month to build an MVP.

mvp examples, viable product manager, minimum viable product business plan, how much does it cost to build an MVP

The Summary of MVP Development Cost

When talking about numbers, the cost of building out an MVP for a startup depends on a few different factors like:

  • Type of team (or developers you’ll hire),
  • Location,
  • Hourly rate,
  • Level of expertise.

Financially, when you pick the type of team and location wisely, you can regulate MVP price.

Here are some examples of it.

  1. Hiring freelancers will set you back at approximately $ 13,000.
  2. Developing the MVP by an in-house team will cost around $ 25,000.
  3. Count on paying up to $ 65,000 to the local agency for the job.
  4. Outsourcing the MVP development might cost up to $ 35,000.

In general, when you develop an MVP, you include costs of design, coding, project management, testing, and sometimes maintenance as well. Let’s look at potential expenses:

What Factors Affect the Cost of Building an MVP?

So let’s talk about how much it costs to build an MVP.

For starters, an MVP needs to have the vital features you need to start testing. And, the cost of building an MVP is largely determined at the start of the project during the discovery phase.

This is the stage where they’ll evaluate the feasibility and total cost of the MVP.

Business Part

This part is the backbone of the entire app development process. It will help you decide how and where the money will be spent. Though it is not that necessary for an experienced business owner, if you are a beginner, you should not miss this part.

Below are some factors that influence the cost of MVP development.

FactorDescription
Idea ValidationIt is a process to know if the market needs your app and are they willing to pay for it. MVP development helps to validate your idea. Additionally, it can reduce the cost of development. Examples of idea validation are MailChimp and Airbnb.
Discovery PhaseIt is another important part of estimating the cost of an MVP. It involves gaining insights on competitors, market, target audience, business goals and cost of the app. This can help plan the budget for the entire project.

Technical Part

The technical part of the app is an essential factor in calculating the cost of creating a minimum viable product. It covers app development and design, as well as the features and complexity of the app.

On the basis of complexity, the apps are categorized in three ways:

ComplexityDescription
Simple MVPsThe most basic app has limited features, like 3-4 screens, simple functions, login page, messages, etc. These apps require less development time and cost you around $10,000 to build, taking 4-5 months. Examples of such apps are a calculator, an alarm clock, or a quiz game.
Average Complexity ProductsMedium complexity apps are a step up from simple ones, which require 6-9 months to make and typically cost $10-50k. These apps have features like data storage, payment portals, geolocation, in-app purchases, location tracking, etc. Examples include photo-sharing apps and ones related to companies.
Highly Complex AppsThe most complex apps are taxation service app, food delivery apps, OTT platforms, and enterprise-level apps. These apps involve time-consuming tasks such as video calling, messaging, data sync, streaming, etc. The cost of these sort of apps may stretch far over $100,000 and the development period may take over a year.

Design Part

The cost of building an MVP is significantly affected by the design of the web or mobile app.

For instance, app user interfaces consist of different types & UX is a determining factor for the cost.

Two main app types are:

  • Hybrid apps: These apps include native app features and reduce the MVP cost, though being slow in functionality.
  • Native apps: These apps are faster and have unique code for different platforms. However, the price is higher.

If needed, you can learn more about the app design process.

The MVP design cost can range from $1500 to $7500, depending on factors like location, type of team, design complexity & time.

A Summary of the MVP Development Process

The lean startup approach requires several steps to turn an idea into a successful, profitable product. This process provides a way to systemically test business hypotheses and build efficient processes in your startup venture.

Founders will occasionally overlook the non-development costs associated with their project when creating a budget. To prevent this, let’s review the 5 stages of product development:

  • Validate your idea. To ensure success, align your vision with real customer needs. Use the idea validation framework to determine a match before investing resources.
  • Build a user journey map. Invest in a lot of prototyping and use tools like Balsamiq or UXPin to create low-fidelity or clickable models for better user experience.
  • Collect and prioritize MVP requirements. Create quality documentation with specific business and technical needs to build a roadmap for delivering value.
  • Start an MVP development. This involves the design, coding, code review, project management, and testing. Its purpose is to find the product/market fit while keeping costs low with validated learning.
  • Launch the product. Account for business costs and enhance the skills for a strong sales pitch and marketing strategy. Put more emphasis on understanding the problem to be solved, to then better sell the solution.

Minimum Viable Product Development Tips

Giving recommendations on the tools and frameworks for product creation can help shed light on the basics of building an MVP.

Development Budget PlanningBudget planning is a difficult task for several reasons. First, it is hard to estimate the technical requirements for a non-technical founder. Second, all pain points must be addressed in the app’s user journey.
Include Business CostsMVP creation involves more than just the development stage. Founders must also consider sales and marketing channels, as well as testing potential solutions. Following the Occam’s razor principle, everything superfluous should be eliminated for necessity.
Build Value for CustomersValue should be prioritized over cost savings. While some think more features make a better product, an MVP should focus on quality, even if that means limited resources.
Stop Burning MoneyThe cost of creating an MVP depends on the type. Sometimes you can raise enough funding with research, while other times paper-made wireframes or clickable prototypes are needed. In any case, the key points to keep in mind are: an MVP should be the basic concept, not include unnecessary features, and have an appealing design.

MVP Expenses After Release

Now, your MVP startup is live. But the journey is not yet concluded. To acquire desirable outcomes, investing in post-release activities is essential.

These include marketing, selling, and service of your MVP. Let’s evaluate the successive post-launch plan components and their expenses.

Factor 1. MVP Marketing and Advertising

Marketing strategy for a startup or new product launches should be thought out beforehand. It is better to begin promoting your app at the earliest, even during the development stage.

The average cost of the MVP marketing campaign is typically $5000 per month. What does MVP marketing management involve?

The plan for MVP marketing depends on the product’s objectives and budget.

The most cost-efficient way to advertise your MVP is through inbound marketing, which is

  • social media posts,
  • blog posts,
  • email newsletters,
  • and networking.

Another promotion type is outbound marketing, which includes

  • Facebook ads,
  • Google Adwords, and Display Advertising,
  • Cold outreach to promote content.

If the marketing budget is big enough, these highly effective tools can be used to reach a broader audience.

Also, the marketing campaign should be followed by analysis, collecting feedback, and testing by users. You need to monitor and assess the performance of your MVP in the market. Here are several metrics for review:

  • the number of installs,
  • daily/monthly active users,
  • churn rate,
  • the average duration of a user session,
  • product-specific engagement metrics,
  • sales and revenue,
  • customer satisfaction rate.

It is important to identify what MVP features attract users and their problem solving. Thus, you should gather the opinion of your clients. The best way is to use websites like ProductHunt, Betalist, or Drift.

Factor 2. MVP Sales

When it comes to gaining the target audience and maximizing profit through an MVP, sales funnels are essential. Founders typically need an investment between $5000 and $10 000 to test the assumptions and find the right funnel.

Factor 3. Maintenance

App maintenance costs generally represent 20% of the initial MVP development budget. This cost is dependent upon the complexity of the MVP, the team’s expertise and the geographic location.

Maintaining an app involves a number of costs, including server fees ($15 – $20 per month), the price of APIs or integrations, technical support and the salary of developers, who will update the product and oversee improvements.

Notable Startups with MVPs

mvp examples, viable product manager, minimum viable product business plan, how much does it cost to build an MVP

Uber: In 2009, Uber initially offered limo services in San Francisco.
Spotify: In 2010, Spotify had a basic product for streaming music.

Instagram: In 2010, Instagram released its app for photo sharing.
AirBnB: In 2008, AirBnB offered a few beds for rent in San Francisco.

Example of an MVP: Twitter

Twttr began as a free alternative to SMS services, inventing hashtags and enforcing a 140-symbol standard of messaging.

For a successful MVP, certain criteria should be met:

  • Target a specific audience for testing business hypotheses,
  • Focus on core features: for Twitter, many current features were not present in the original version.

Now, to develop an app similar to Twitter, a pricepoint of $50,000 is expected. Copying this product takes up to $250,000 and 3-6 months of development.

The choice to launch a Minimum Viable Product has led to Twitter becoming the second-largest social network with nearly 300 million active users.

Rewrite

Twitter mvp example

Example of an MVP: Instagram

Back in 2010, Burbn was introduced to users as an app with features of check-in, sharing plans and photos, much like Facebook does.

They noticed, though, that only the photo sharing feature remained popular. Therefore, the company made a quick change and released Instagram.

It paid off – its growth rate was extraordinary, counting a million users every month. According to the founders, Instagram was created in just two months. In 2012, it was purchased by Facebook for a staggering $1 billion.

Now, it has over 600 million active users and still counting. Regarding the cost, the development of the Instagram-like app would cost around $100,000, and if you want something very complex, it can reach up to $300,000. The development period would vary between 3 and 6 months.

instagram mvp example

Example of an MVP: Amazon

In 1994, Amazon began as an online bookstore. Now, the tech giant has become the most powerful and valued company in the world.

Bezos conducted extensive market research before narrowing down the list of 12 products to the 5 most profitable: CDs, computers’ soft and hardware, books, and video content.

Amazon MVP Example

Example of an MVP: Dropbox

The success of Amazon is a testament to the efficiency of focusing on a specific niche; entrepreneurs can use this example to develop their own MVP to potentially become a tech giant.

The founders of Dropbox, Arash Ferdowsi, and Drew Houston, were two of the smartest people on earth. To showcase how the online file syncing idea would work, they created a video instead of jumping into making an app. This action turned out to be one of the best decisions as the video acquired 70k signups from an informed audience. With a minimum investment, they created a master software.

To give the viewers a better glimpse of what Dropbox is about, here’s an original video created by them:

Example of an MVP: Uber

When Garrett Camp and Travis Kalanick were planning to launch a cab service, instead of going for full-fledged development they chose to first test their product in the San Francisco area with just an iPhone app plus an additional SMS booking feature.

This MVP would become the launching pad for Uber’s global success.

uber mvp example

Timeline for MVP Development

The development timeline for an MVP is directly tied to the budget. And budget directly determines the number of features to be created. Remember: time won’t wait!

There are numerous variables that determine the complexity of an application:

  • the platform – web, mobile, or hybrid app, 
  • the number of app roles,
  • the number and complexity of features,
  • iOS-based or Android-based development and so on.

Therefore, properly defining project requirements and milestones are essential to testing and validating the idea quickly. As the speed of your adaptations to changes will likely determine your success in beating any competitors.

Typically, MVP development requires 1-2 months of effort. This encompasses the full development cycle, from initial business analysis to ongoing product maintenance.

Building the final product usually takes between 6 and 12 months.

Aim to keep the time between updates as short as possible. Developers usually have 1-2 week iterations. That’s sufficient to add and test the new features to launch your MVP in a good shape.

Entrust Us With Building Your MVP

At Web Help Agency, we specialize in creating MVPs for early-stage startups. Our ambition is to produce products that succeed in the real market, so that founders can entice investors and rapidly expand their enterprises.

The cornerstone of our model is the look-ahead approach. We focus on building a comprehensive product with powerful market penetration. To do so, we always initiate an in-depth business examination, including a survey of the target areas, rivalry analysis, and consumer research.

See also: Startup Trends 2024

Check out a few of our accomplishments:

  • MyWishApp – a mobile application that revolutionizes gifting, created with a sophisticated scrapping integration.
  • Connexzion – a web tool that increases sales for eCommerce and marketplaces with a personal touch.
  • DocKids – a web and mobile platform for telemedicine.

So, if you’re determined to roll-out a product that brings true value to your existing, potential, and current customers, give us a shout. We’ll offer a free analysis and consultation on MVP development.

MVP Development You Can Rely On

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