business Archives - Web Help Agency https://webhelpagency.com/blog/tag/business/ Mon, 11 Nov 2024 12:43:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://webhelpagency.com/wp-content/uploads/2021/12/cropped-wha-ico-512-32x32.png business Archives - Web Help Agency https://webhelpagency.com/blog/tag/business/ 32 32 Company’s Website that is not Delivering on Leads or Sales https://webhelpagency.com/blog/companys-website/ Tue, 08 Feb 2022 08:54:01 +0000 https://webhelpagency.com/?p=3291 There is nothing bad to a business like having a website that is not begetting on leads and sales. This is even worse when the traffic to the site is high but few visitors make purchases or subscribe to your services. At this point, the IT department can quickly point to the website design. This […]

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There is nothing bad to a business like having a website that is not begetting on leads and sales. This is even worse when the traffic to the site is high but few visitors make purchases or subscribe to your services. At this point, the IT department can quickly point to the website design. This can also cause a company to review its marketing strategy or the SEO of the website. While one of these could be the problem. The truth is that you cannot get the solution to the problem if you don’t come to the root cause. Thus, it is important to investigate why a company’s website isn’t delivering leads or sales.

The problem can vary from one website to another. Thus, it is good to dig into the specific problem your website could have. Pinpointing these issues will make the next step of solving the problem to be easier. Because at Web Help Agency we have worked on many WordPress sites we will share the solution to such websites.

Company’s Website



Steps To Revive A Company’s Website that Isn’t Delivering on Leads/Sales

A website should help you achieve the goals of the business. The following five steps will help you to get a remedy for a website. This will help you identify the problem and formulate a successful solution. Are you ready to start making sales? Here are the steps to follow:



Get straight to the problem

Many reasons cause a company to have few sales. This is why you need to narrow it down to the unique problem in the corporate website. Outsourcing for a system auditor is one way to achieve this. In this case, you mandate them to go through the website and its resources. This includes the databases, the source code, and the website design. After that, they will come up with a report that will include the recommendations.

Another way to get the cause of these low customers is to get the user’s feedback. This is through reviews or surveys. This will help you know why the visitors to the site are not buying your products or services. Your IT department can also compare your company’s website with other successful sites in the same niche. From this list down some key differences that your site lacks.

Some common issues you are likely to find are the website design, typos, poor representation of information, lack of call to action, forms with poor link to the backend, erroneous policies or a complex contact form, etc.



Formulate the Solution for the Company’s website

After getting the list of problems, list down a solution to each. This is better if you know what caused the issue. The solution can range from simple edits, editing the source code, or redoing the website. Be sure to choose the best and the cheapest solution.

When you use a system auditor this process is easier. This is because you will only need to use the recommendation in the final report. Also, your web development team should suggest what to do.



Get the Right Tools and Development Team

To ensure this time you don’t make any mistake that can limit the level of sales, you need to change some tools. Furthermore, you may consider adding tools that you were not using before. This will ensure you get better services. The tools we recommend at Web Help Agency are:

  1. Analytics tools
  2. Designing tools like Adobe XD and Figma
  3. Recommended Plugins
  4. Marketing Tools
  5. Social Media Management Tools

These are the common tools to use. You can add many more from different enterprises. At least as you solve the issues ensure you use these. You also need to re-adjust your development team. This will ensure the services that were not there before are now included. An alternative to this is to train the team to be more vigilant to avoid previous problems.



Implement the solution to the Company’s website

After crafting the solutions you can know how to implement them on the company’s website. Whether you redo the whole website or make a few edits, ensure you do not change the domain name. You should only change if there are clear reasons. As you implement the changes don’t interfere with any feature that is working well.

In some cases especially when working on complex issues. You will need to inform your customers in advance that the website will be under maintenance. This will avoid inconveniences when they visit the site.



Change the Marketing strategy and check if the problem is solved

The final step is to change the marketing strategies. The reason for this is to avoid targeting the same audience that was not buying your products or services. This is because some of them may have lost interest. Retargeting a new market will ensure you get new customers that will trust you.

After that, now check if the problem is solved. In most cases, this will work well. The website will now start delivering sales and leads.



Final remarks

There is always a lot to do to ensure a company’s website gives the business more profits. This is especially when something is not working well on your site. At Web Help Agency we have proven the above steps to help a company’s website to start making sales. You can get in touch if you have any questions.

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Business Website – 5 Effective Ideas to Improve It https://webhelpagency.com/blog/business-website/ Thu, 03 Feb 2022 09:04:18 +0000 https://webhelpagency.com/?p=3253 Websites are important to any business, this is why you need to ensure they are in the best condition. You need to use effective ideas to improve your business website and have an impactful online presence. Which is the greatest recipe for creating a great brand. You need to improve your business website to adapt […]

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Websites are important to any business, this is why you need to ensure they are in the best condition. You need to use effective ideas to improve your business website and have an impactful online presence. Which is the greatest recipe for creating a great brand. You need to improve your business website to adapt to new features and plugins. Also, this will help in performance, security, customer convenience, user and content management, etc. There are many ways to improve a business website. Read this article to learn these ways.

Business Website ideas


The 5 Ideas to Improve a Business Website


At Web Help Agency dealing with many websites and services ranging from WordPress sites to others, we have learned the best ways to improve any website. Here is a list of the top recommended ways.


This may seem to be a simple thing but it is not. If the users on your website cannot identify the clickable links to read them to other pages or sites, then you are losing a great opportunity. This is common when you don’t highlight the clickable objects. You should use different colors and fonts. Also, try using the underline and bold features.

A visitor on your business website is a potential customer. You don’t want them to miss clicking the link or button that will read them to the service or products page. Furthermore, we recommend using tools like Adobe XD and Figma to design these clickable objects.


2. Give the business website visitors a call to action (what they should do)


People visiting your websites have to know what they should do next after reading an article or going through a page. You also have a goal on what you want them to do. So, this will depend on the business model you are using. If you want them to subscribe to the newsletter, buy a product, enroll in membership or visit your business offices, you have to make it clear.

Improve your website by evaluating whether the articles and the pages give a clear action for web users.


3. Make your goal clear on the Landing Page


Your business goal needs to be clear from the start. A visitor to your site should know your goals, mainly on the homepage. The goal should at least be something that most people are looking for around your niche. This will ensure user satisfaction. When outsourcing for a web developer ensure you let them know the business goal.

An effective way to improve on this is to ensure the logo gives a clear view of what your business does. A tool like a sketch can help you get such logos. With this, when visitors come to your website, they already know about your business when they see the logo.


4. Indicate your location, services, and official social handles


Including your business location will improve your business website in a great way. This will help potential customers who want to visit your offices. Then, also include the services you offer. This makes it easier to convert the visitors to customers. Finally, include the social media handles. This helps to avoid fraudsters from using unauthorized accounts to perform malicious activities.


5. Make it simple for visitors to contact your team


Having a great business is about satisfying the client’s needs. You need to ensure you solve their problems and give them top-notch WordPress services & products. Therefore, to improve your business you have to consider improving the way the site visitors contact you. So, this will help you to offer them better products and services. Your team should have the experience to respond to customer requests.


Final Remarks To Improving Your Business Website


You will always need to improve your business website as new technologies pop up. So, this will help you remain competitive. Finally, you can always reach out to us at the Web Help Agency and we will be glad to help you improve your business website.

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Business Case Creation: A Complete 4-Step Guide for Beginners https://webhelpagency.com/blog/4-easy-steps-to-help-you-write-a-business-case/ Tue, 20 Aug 2019 07:01:53 +0000 https://webhelpagency.com/?p=2042 Writing a business case is a key competency for professionals seeking support for new projects, products, or strategic initiatives. In essence, a business case entails a document that aids in justifying the decision to begin or even carry on a given project. When properly documented, it allows the management to see all the advantages and […]

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Writing a business case is a key competency for professionals seeking support for new projects, products, or strategic initiatives.

In essence, a business case entails a document that aids in justifying the decision to begin or even carry on a given project. When properly documented, it allows the management to see all the advantages and disadvantages of any planned operation and make a well-informed decision regarding its future. For instance, you can use it to start an online business.

We are going to outline here the four steps to building an effective business case. This simplified approach will take you through the steps of defining your goals to showcase the financial viability of a persuasive business case.

How to Create a Business Case

Step 1: Define the Purpose and Scope of the Business Case

Any good business case creation process starts with the proper purpose and project scope. Identifying the purpose helps you in directing the focus of your business case, and it also makes all the stakeholders aware of the core objectives.

  • Establish the purpose: identify what it is that the business case is trying to achieve. Is it to introduce a new product, enhance an existing process, or get funding for a certain project? To this end, the setting of the purpose sets the tone for the rest of the case.
  • Identify the scope: a well-defined project scope keeps the solid business case from becoming too broad or vague. Choose what areas you want to cover and limit your scope so that a deluge of information does not overwhelm your readers.

The focused approach since the very beginning has aligned your objectives and given clarity to your stakeholders.

Step 2: Set Clear Objectives and Success Criteria for Business Strategy

A strong business case document must be built on specific, quantifiable objectives with well-defined criteria on what will constitute success. Well-defined objectives will ensure clarity of end goals and project success.

  • Define goals and metrics: define the goals that a business strategy is devised for. Is it revenue growth? Perhaps customer satisfaction and operational efficiencies? Each goal should be accompanied by measurable metrics, such as a certain percentage increase in revenue or perhaps a reduction in processing time.
  • Align with organizational objectives: objectives of a business case are aligned with other organizational objectives. For instance, if there is one important objective that a company considers to be about sustainability, a business case can be crafted in such a manner that it shows how your recommendation furthers that objective.

Having clear objectives is critical for a successful business case creation process for the simple reason that this guides and thus provides a chance for accountability.

Step 3: Conduct a Thorough Financial Analysis

To get approval, your business case needs to stand on financial viability. Decision-makers and key stakeholders have to be duly informed of the projected costs and benefits of the proposed initiative, what long-term financial effect it would have, and understand business benefits.

  • Estimate project costs against benefits: within your project plan you should count the expected costs of materials, labor, and overhead. Set these off against expected benefits such as improved revenues, operations savings, and/or new markets.
  • ROI and financial forecasting: You can underpin this with a return on investment calculation. Provide fully fleshed-out financial projections that indicate, over time, how the proposal will deliver value. A sound financial analysis provides stakeholders with confidence in your project’s economic feasibility.

Remember that the financials are part of those core elements in writing a business case that appeal to key stakeholders because they help explain how the initiative addresses fiscal objectives.

Step 4: Highlight Expected Impact and Define the Timeline

After stating the purpose, objectives, and financials, it is necessary to summarize the expected impact and timeline for realistic completion. This will help relevant stakeholders to imagine the overall benefit and understand the timeline required to see the results.

  • Project the impact: Clearly explain what impact can be expected: short-term and long-term. Consider the aspects related to improved customer satisfaction, efficiency of operations, or growth in market share. Give concrete examples wherever possible to describe the potential value that may be derived.
  • Create a timeline: Split the time of the project into stages, from preliminary measures to major milestones, all the way down to projected completion dates. The clarity that this offers the readers of how soon they will have results is conducive to your feasibility within the proposal.

Emphasizing both expected impact and timeline will help project stakeholders appreciate what pragmatic value there is in your project proposal and thus strengthen the business case for a new product or initiative.

Additional Tips for Solid Business Case Creation

Pulling together a compelling business case involves so much more than data. Here are some additional tips to support the development of an even stronger case:

Use Visuals

Sometimes charts, graphs, and tables can take huge amounts of complex data-particularly financial information and timelines, and render it more digestible.

Address Potential Risks

Identify potential risks that may come with the business proposal and suggest ways you may mitigate those identified risks. This helps your case be all-encompassing, contemplating certain challenges.

Gather Stakeholder Feedback

Finally, before finalization of the case, seek input from key stakeholders. Their input will ensure that the case has value to them and enhances the likelihood of buy-in.
These above tips will enhance the credibility of your business case and assist external stakeholders in understanding its value.

Utilize Numbers

Numbers are more compelling than words in developing business cases. The senior management will be more captivated by numbers since they demonstrate your knowledge and showing more clearly your project management plan.

Be Brief

Bear in mind the project stakeholders have a lot of other things to do. Therefore, keep your details brief, but don’t mention anything crucial. Use the mentioned business case templates to assist you in including the necessary points.

Keep the Design in Mind

Consider the layout. Although you don’t require hiring a professional designer, ensure that the document is simple to read and professionally written. The idea is to deliver presentable work to your target audience.

Check out our free business case template.

Business Case Template

6 Aspects of a Helpful Business Case

The following six aspects characterize an excellent business case. Utilize them when writing down your next document to simplify the process. Read on to learn more about these elements:

Executive Summary

As the name suggests, this section represents the document’s summary. When presenting it to C-suite executives, they would most likely not go through the whole thing due to their busy project schedule. As such, this section should briefly tell the audience the kind of initiative you are proposing, the cost, the type of personnel needed, and the advantages.

Project Definition

Projects involving the creation of new services and products call for an in-depth business case comprising an assessment of the existing market. For example, it should focus on competition and customer interest, among other aspects. Also, talk about how you plan to market the new offering. Talk about the new service or product’s validity and demonstrate its impact on the market

Marketing and Market

Projects involving the creation of new services and products call for an in-depth business case comprising an assessment of the existing market. For example, it should focus on competition and customer interest, among other aspects. Also, talk about how you plan to market the new offering. Talk about the new service or product’s validity and demonstrate its impact on the market.

Risk Assessment & Strengths

SWOT analysis is also crucial. It helps to show the company’s strong points, weak areas or vulnerabilities, new/emerging growth opportunities that need exploring, and aspects that threaten your organization’s growth. This section not only helps in strengthening your position but also assists the senior management in seeing the value of your project.

Timeline

Utilize this part to give the entire undertaking a time frame. When can the completion of each stage be expected? Additionally, how will the project’s progress be reported, who will make the decisions and how, and who will be recruited to help complete the initiative? All this information should be included here.

Financials

Lastly, ensure that you address the financial aspect of the entire operation. You must show that your proposed initiative is practical and the forecasted benefits will be reasonable compensation for the expenses amassed.

Conclusion

What separates a stalled initiative from a project with enthusiastic support is the effective creation of a business case. With a defined purpose, clear business objectives, a solid financial analysis, and an impact highlight, you provide an orderly and persuasive case. A well-worked business case assures not only buy-in but also alignment with your project to reach a variety of organizational goals for long-term success.

Working your way through this 4-step guide will enable you to make a business case that resonates with the audience and conveys a sense of value about your proposition.

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How to Satisfy Customer Needs or the Power of Asking Questions https://webhelpagency.com/blog/satisfy-customer-needs/ Wed, 24 Jul 2019 09:06:56 +0000 https://webhelpagency.com/?p=2030 The main goal of any enterprise rests in making sure the customer needs are met. Irrespective of how that sounds, it’s a fact that shouldn’t be downplayed. All businesses from the local grocery located at the street corner to huge multinational companies with all the vital web-solutions have a common purpose: to satisfy their client’s […]

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The main goal of any enterprise rests in making sure the customer needs are met. Irrespective of how that sounds, it’s a fact that shouldn’t be downplayed. All businesses from the local grocery located at the street corner to huge multinational companies with all the vital web-solutions have a common purpose: to satisfy their client’s demands. Failure to do so can ultimately mean the end of their existence in their respective markets.
Despite this being common knowledge, many businesses still fail in making sure their customer needs are met. In fact, the main impediment is the capability to identify the target audience’s desires and obstacles.

Satisfy Customer Needs or the Power of Asking Questions

It’s in this case that the ability to ask questions comes in handy. The interviewer has to be skilled in asking questions, listening cautiously, and being prepared to acknowledge any findings even when the initial assumptions are not correct. As such, knowing the right techniques to use when asking various questions and what exactly to ask, allows you to understand what customers or users expect from your business or products.

What Aspects Make an Interview Good?

Not all interviews go according to plan or achieve the desired objective, which is mostly due to avoidable mistakes. Below are some pointers to spice up things and make the interview experience for the parties involved worthwhile.

The Conversation should be Structured

The interaction between a respondent and interviewer will be flawless if only what they discuss is structured. Doing so prevents shifting from one topic to the other without following a given guideline.

You have to be consistent and ensure that your conversation is reasonably organized. You cannot adequately forecast all the questions you plan to ask the respondent since most of them will come from the details revealed during the session. However, ensuring that the interviewee keeps up with your line of thought is imperative.

Listening Cautiously

You should give the respondent ample time to talk so that you can gather the desired information. Even though it may be tempting for you to start by pitching your idea, this technique might not help in understanding whether your potential clientele is interested in it or not.

In this case, the rule of thumb entails listening cautiously to the respondent as opposed to sharing your opinion. By doing so, you will be in a better position to channel your energy to your customers’ needs, challenges, interests, and dislikes. Therefore, you can gain valuable information to help you in improving your product.

Active listening is among the most useful and well-known listening techniques. A brief outlook of the practice is outlined in the image below.

Satisfy Customer Needs

Ask the Necessary Questions

  • Ask Questions about the Present and Past

Future-based questions are not advisable during the interview, as they might lead the respondent into envisioning possible situations, make forecasts, and share subjective views. These queries are somewhat misleading, as they are not factual. Usually, they are based on assumptions made by respondents on your behalf (For instance, a question such as what features would be helpful on this site?). The best approach is to concentrate on both present and past events as opposed to the future. For example, you can ask a question like: Could you please demonstrate to us how you use the application? Are there any challenges you face?

Make sure that you question the respondents on their past and present experiences. Do not hesitate to ask them about a particular scenario whereby they experienced a challenge and what they did overcome it.

  • Open-ended Questions

In case the talk involves close-ended queries, then the respondent may fail to reveal any new vital information that what you already know. These questions limit the responses to a brief, one-word answer and do not assist in building a comprehensive talk (For instance, Do you regularly take coffee or tea?). To gain the most from your conversation with the interviewee, try as much as possible to come up with open-ended questions (For example, you can ask: What do you regularly drink?).

One of the advantages of using open-ended questions is the possibility of new details being revealed, which you might have failed to consider earlier. The extra piece of information you obtain makes all the difference between open and close-ended questions.

Use the 3-Second Pausing Rule

Silence is an excellent technique of asking questions in a bid to get valuable information from a respondent/interviewee. Using pauses when talking, assists in adding some emphasis to various aspects. They also provide all the parties involved with some time to collect their thoughts before responding. Consider using this 3-second pausing rule.

  • Taking a 3-second pause before a given question aids in stressing its significance.
  • A similar pause immediately after asking a question helps in showing the respondent that his or her answer is needed.
  • Making another pause after giving the initial response allows the interviewee to provide further details or deliver a comprehensive reply.

If you are wondering why a three-second pause is recommended compared to one that takes a shorter duration, the reason is that the latter is less effective in achieving the above objectives.

Final Thoughts

When making a conversation with someone, it’s imperative to know how to act, how different types of questions work and the kind of outcomes they will give you. Do not use close-ended queries in a bid to avoid getting less-informative answers. Instead, asking open-ended questions can help you take advantage of the conversation, in that they allow you to learn as much information as possible from a given respondent.

Try focusing your attention on the needs of the customers or users as supposed to using the opportunity to sell a particular idea. What’s more, you should ask the interviewee about his or her past and present experiences instead of questions relating to the future. If you manage to follow all these vital hints or tips of asking questions, you will realize that satisfying the needs of your customers is not as complicated as you had previously imagined.

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How to Start an Online Business? https://webhelpagency.com/blog/how-to-start-an-online-business/ Mon, 15 Jul 2019 07:41:22 +0000 https://webhelpagency.com/?p=2024 Many people are convinced that running an online enterprise only requires you to have several online resources, a website, and an online marketing team. On the contrary, there’s so much more involved than they can imagine. In fact, starting such a business requires additional expenses in a bid to come up with an effective online […]

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Many people are convinced that running an online enterprise only requires you to have several online resources, a website, and an online marketing team. On the contrary, there’s so much more involved than they can imagine. In fact, starting such a business requires additional expenses in a bid to come up with an effective online enterprise platform.

Online enterprises should have some vital elements, including a brand management team, Internet-based promotions, a marketing strategy, a web development team, among many others.

See also: how to quote website?

Check out the different types of online enterprises and their expenses:

Editing and Writing

Freelance editors and writers mostly prefer this line of business. It involves the creation of blog pages through the help of free tools like Magneto, WordPress, and many others before sharing their content on well-known websites.

The beauty of this type of online enterprise is that it doesn’t necessarily require you to incur any expenditure, as you can leverage one or several of the existing open-source platforms to deliver content-based website application designs. What’s more, editing and writing can also be applied on social media networks whereby most writers post their content for the public to read. The objective of starting such a business is to boost the awareness of a given topic by leveraging quality content.

Mobile and Website Development

Mobile and website development is an area that can allow designers and developers to grow their enterprise. Nevertheless, starting such a business calls for the need to build a website.

Hence, if you have a team comprising of experienced developers and designers, you will enjoy a competitive edge in the market. Alternatively, you may need to recruit such professionals. To create your website, you must have a budget for the following services and resources:

  • Testing tools
  • Application development tools
  • Maintenance and hosting services
  • Up-to-date development services and tools

After acquiring all the vital resources, you have to promote your site on social media and search engines, among other online platforms. However, once projects start coming your way through the created website, you’ll not necessarily have to incur more expenses.

Online Store/E-commerce

E-commerce enterprises have proven to be among the most preferred business choices amongst entrepreneurs. In fact, startups and small and mid-size businesses are currently developing their e-commerce stores to help them in selling their commodities. Based on the resources needed, you can consider one of the two levels of creating an online store:

  • Conducting Business using Free Resources

Currently, you will find several business persons who leverage leading social media networks to create an online store. The main reason behind this growing trend is that there’s no setup and initial expenses involved. All you need to do is create pages or even accounts on each platform before you can begin promoting your offers via high-quality posts.

  • Creating a Leading E-Commerce Brand

When it comes to this line of business, the numerous aspects involved will require you to spend your money. From creating an effective and responsive site to executing logistics, you must come up with a reasonable budget plan to support your idea.

For starters, you must recruit some seasoned web developers or contract a professional agency to help you in creating the ultimate user-interactive sites.

These ever-changing sites ought to be linked to responsive service, or you can choose an excellent hosting package to meet the needs of your e-commerce website. Generally, you require having the necessary budget to set up an online store with the appropriate brand management strategy.

Digital Marketing

In the last couple of years, digital marketing has been a popular idea. As a testament to this, numerous companies are now delivering high-quality online marketing services.

This concept can assist you in getting the right ROI as well as more lucrative leads to boost your business.

Since all brands have to be popular to capture the attention of their target audience, providing digital marketing services is undeniably an excellent idea.

In this case, you need good social media profiles and web application to help you in popularizing your online marketing enterprise. You won’t need to spend a lot of money to execute this idea.

In essence, you have to set your budget based on these elements. If you want to develop a flexible workflow, you must concentrate on the following vital driving forces:

  • Hosting
  • Web development
  • Marketing

Hosting and Maintenance

You need to host your online store in a bid to keep your business operational. Some agencies provide uninterrupted, around the clock hosting services.

On the other hand, maintenance involves regular updating and upgrading of various tools or systems to keep your online store relevant and up-to-date. Since hiring professionals for this job can be costly for you, the best thing to do is to contract maintenance services from a hosting provider.

Web Development

Setting up an online enterprise requires a reliable website that can deliver flexible user interaction and easy accessibility.

From coming up with a good website design to incorporating a secure website database, you have to spend your money on numerous aspects, as follows:

  • A Team of Web Developers and Designers

To get a user-friendly UX/UI or good website design, you have to recruit some seasoned website designers. They should have experience on the current platforms and technologies in a bid to help them create awesome designs for your website.

You also need a team of both back-end and front-end developers to assist you in creating exceptional connectivity for your site with a secure server and database.

Since hiring such experts individually can be costly, consider dealing with an agency that’s capable of providing you all the desired services under a single roof.

  • Development Toolkits

Today, you can find several open-source sites that offer awesome services and tools for building SEO and user-friendly websites. These platforms also provide maintenance and hosting services.

Nevertheless, you may also find paid toolkits. What this means is that the market can provide you with what you need, but you have to consider your budget.

Marketing

Marketing is a fundamental aspect of every business. To get the desired audience, your business should build a name for itself first.

You also need to channel your attention to leading online marketing trends, especially when executing a given concept for your online enterprise or store. Furthermore, focus on techniques that can help your business to generate huge profits using the best resources.

Although offline marketing is a bit broad compared to digital marketing, the latter is somewhat more effective. Take advantage of social media marketing to grow your business, especially now that being on social media networks like Facebook is the in thing.

Irrespective of whether you create an online store by using open-source resources or paid toolkits, you require a budget plan. The above guide will assist you in understanding the expenses you will incur to execute various online business concepts.

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Questions that you Need to Ask Before Redesigning Your Website https://webhelpagency.com/blog/questions-that-you-need-to-ask-before-redesigning-your-website-2/ Mon, 24 Jun 2019 06:43:28 +0000 https://webhelpagency.com/?p=2008 As a business grows, so should its online presence. Keep in mind that trends come and go, and for businesses to stay ahead of the game, your website design ought to be regularly updated to project a modern look. Nevertheless, websites usually require complete redesigning. Even though your current design might not be outdated, it […]

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As a business grows, so should its online presence. Keep in mind that trends come and go, and for businesses to stay ahead of the game, your website design ought to be regularly updated to project a modern look. Nevertheless, websites usually require complete redesigning. Even though your current design might not be outdated, it could be generating poor results or impeding the conversion of site visitors into customers. With that said, how do you determine when your business’s site needs to be redesigned? Below are several questions that will help you answer this question:

Does your Web site’s design reflect your business?

Enterprises regularly encounter large and small transitions. In fact, through growth, as well as merging and acquiring other enterprises, businesses have to rebrand themselves at a given juncture. It is highly essential for your website to run harmoniously with all your company’s rebranding endeavors. In case your offline branding does not correspond with your website, you might end up confusing your website’s visitors. In turn, they might not want to participate in any business-related activities with you.

In case you expect your company to go through a rebranding phase or transition, the best thing to do is to coordinate a site redesign alongside the change taking place within your enterprise. Launching these activities at the same time gives the targeted audiences a consolidated, omnichannel strategy for designing and marketing.

What makes your company different from the rest?

Running a website can make your business stand out from other companies in the same industry. Its design ought to portray the value you deliver to your clients, which your competition in the industry cannot match. Assess all your competitors not only by looking at what they do or don’t do but also using the information to come up with a preferable plan for your site. Focus beyond the design aspects that interest you and determine how you can showcase your brand’s potential, what’s more, leverage the redesign to distinguish your brand from other companies while staying in line with your branding and industry.

Is navigating your site a smooth process?

Navigating a website is more than just having an easy time finding the desired information. Simple and clear website navigation comprises of a properly thought-out strategy and design that transforms your site into a digital experience and resource for your visitors. The site should have buttons in place to help visitors/ users move to the next page or even scroll up and down a page. Furthermore, you need to look at how the site’s navigation and design perform on various devices and screens.

Is your website responsive enough?

Currently, many individuals consume digital content from a wide array of gadgets on the go. As such, online sites that are specifically designed and developed to run only on desktop computer devices may soon lack a place in this digital world. Also, your site should function perfectly across all mobile and desktop devices. By doing so, your customers can easily access the website at any time and using any given device. Bear in mind that for all this to be achieved, the site’s design has to be responsive.  A website with a responsive design gives visitors an exceptional user experience on both mobile and desktop devices as well as provides your company with an extra sense of authority while you begin to set yourself apart from the other competitors.

What budget do you have in mind?

redesigning budget

Redesigning is a business investment on its own. Hence, it is necessary for both you and all your staff to discuss the budget needed for such work. Different agencies offer different types of services at different website quotes, and it is essential for your business to have a good understanding of the project’s cost. Upon getting the desired quotes and consulting experts, you might get a clear picture of the amount of money your business may need to part with to get the project done.

What do you plan to achieve?

What targets do you intend on hitting with your new site that the existing one cannot?  Does the current design have complex issues that a new one could help fix? Or are you merely looking for a modern look on your company’s website? A redesigned site can indirectly or directly boost your enterprise by establishing an optimized digital user experience. Ensure that you have precise objectives in a bid to assist experts in meeting them.

How will you track your goals?

With the knowledge of the objectives you’d want your site to achieve, how would you like to track them in a bid to assess its performance? Various analytics platforms offer a comprehensive insight into many things, including how customers are converting.  Analyzing the behavior of your website’s users/visitors can play a vital role in understanding how your business can market goods and services to such people. Determine what you look forward to learning from the actions of your audience and how you can integrate the design aspects needed to gain that particular information. Gathering more information regarding your site’s user behavior and online traffic will help you make more progress when it comes to designing a new site.

What other features do you intend to incorporate?

You can integrate sophisticated aspects that were previously not present on your previous website. Feeds from social media platforms live chat features, video, and audio functionalities, and many others can be excellent additions when changing the design of your website. All these tools deliver a competitive edge and propel your company to the desired level in your industry. However, ensure that the functionalities you want to integrate into your redesigned website are beneficial to users. Give your audience features that will help in boosting their experience online.

The above are some of the questions that you should address before embarking on a website redesigning process. Look at what your current site is perfect in, and if there are areas that need to be improved. Furthermore, identify the objectives you look forward to achieving with a redesigned website. Contact us for additional information about the redesign.

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How WooCommerce for WordPress has Simplified Online Shopping https://webhelpagency.com/blog/how-woocommerce-for-wordpress-has-simplified-online-shopping/ Mon, 03 Jun 2019 07:22:46 +0000 https://webhelpagency.com/?p=1851 What does Online Shopping entail? Today, the Internet and its immense potential are increasingly changing society as we know it as well as transforming the manner in which we conduct our everyday business. With the massive amount of information available to us, we are individually relying more on our smartphones to act as personal assistants […]

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What does Online Shopping entail?

Today, the Internet and its immense potential are increasingly changing society as we know it as well as transforming the manner in which we conduct our everyday business. With the massive amount of information available to us, we are individually relying more on our smartphones to act as personal assistants that influence (in one way or the other) our daily life. Whether it is for entertainment purposes or interaction with other people on social media platforms, we are each using the Internet to link us to all our beloved services on a daily basis.

Online shopping marks one of the most cherished services, which have become part of our daily routine. Aside from being an efficient and convenient shopping method, it has given way to an entirely new world of lucrative businesses opportunities globally.

In recent years, stories of online retail success and the online shopping space, in general, have been on a steady rise. Initially, this was seen as a reserve for big companies where they would venture, especially when the demand for their goods or services could not be managed within the hours set for opening their retail stores.

With the Internet becoming increasingly intuitive and flawlessly connected with our daily lives, small enterprises and sole proprietors have seen the need to join the e-commerce space by starting to sell products globally through the Internet.

Despite various retailers having concerns regarding the drop of sales in their physical stores, one thing’s for sure, online shopping is here to stay, primarily due to the many advantages associated with it. Aside from convenient shopping locations and hours, online shopping offers simple search functions, including flexible delivery, customizable options, and multiple choices. Furthermore, most stores can deliver your order the next day, free of charge.

Customers are not the only ones who enjoy these benefits but sellers too. How? You may ask, well, operating an online store comes with lesser overhead costs, simple card transactions, a 24/7 open shop, and an automatic inventory check just to highlight a few… Who wouldn’t want such a business?

In case all these positives are compelling enough to make you contemplate jumping on the eCommerce bandwagon, but you don’t know what you need to do next, read on!

Involvement as a Seller

Over the last decade, the growth of online shopping has played a critical role in molding the present digital economy as well as improving digital technology. To meet our daily living requirements, the demand for simple to use and professionally designed online store sites has been increasing by the day.

Do you want to begin selling your products online? Well, here is how simple the process is:

  • First and foremost, you have to use a website platform as the foundation of your entire online operation.
  • The next step involves downloading the WooCommerce Plugin, which is designed to integrate flawlessly with WordPress.
  • Lastly, begin selling your products. Yes, it is as simple as that!

WooCommerce and what it entails

Established back in 2011, WooCommerce is currently the most well-known, global e-Commerce solution that provides developers and shop owners to complete freedom and control to create and customize shops to their preferred website specifications. The WooCommerce plugin is fully open source and can be utilized in meeting your e-Commerce requirements.

With WooCommerce being integrated into WordPress, you can select the desired template from the wide variety of template options as well as modify them with time. Most of the standard templates come at no cost, which means you can create a shop to fit your requirements as opposed to spending a lot of money to get a fully customized website.

How to Begin your WooCommerce Journey: The Practical Bit

You can download the plugin by clicking here or…

  • Register or sign up to WordPress
  • Click on the plugins selection and then Add New
  • Look for WooCommerce
  • Make sure you check the descriptions and ratings
  • Select Install and click enter

In case you are uncertain about how to progress from here and you are somehow not sure which ideal practice guide to follow on the Internet, then maybe you ought to try leveraging the in-built Quick Set-up WooCommerce wizard that enables to create a standard shop setup comfortably and quickly.

In case you fail to keep such settings for future versions of your particular online shop, WooCommerce will provide you with an insight into both the configuration and set up of a normal shop as well as help you familiarize yourself with navigating the website using the WooCommerce plugin.

Quick Set-up Wizard for WooCommerce

Normally, the wizard automatically goes through these aspects:

  • Location screen for the store (comes with both pre-calculated tax & shipping details)
  • Page set-up (intended for my account page, checkout page, cart page, shop page)
  • Product dimensions and weight
  • Store currency (automatically synchronizes with the location of the store even though it can be altered)

These are the core aspects of an online shop. In case you do not have adequate time to customize the site, then this is an excellent place to start selling your products.

See also: Shopify to Woocommerce and how to migrate.

Enabling Online Payments- The Easy Way

PayPal is the best and easiest way to make and receive payments online. WooCommerce gives you the opportunity to choose a PayPal plugin that can be integrated with your online shop at no cost. In fact, PayPal is the most secure, best-rated and broadly used (by sellers and buyers) online payment selection. In case you need more details, check out the PayPal integration information on the WordPress page here.

In case you are not certain about creating an e-commerce site, do not hesitate to reach out to us. We are a web development agency situated in Ukraine, with several professionals who are eager to help you launch your WooCommerce shop.

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Factors that make Small and Medium-sized Web Companies Perform Exceptionally than the Larger Ones https://webhelpagency.com/blog/factors-that-make-small-and-medium-sized-web-companies-perform-exceptionally-than-the-larger-ones/ Wed, 08 May 2019 06:48:44 +0000 https://webhelpagency.com/?p=1528 Potential clients rarely contract small and medium-sized web companies to help them with their website needs due to several reasons including the following: Most of them lack an online presence, They have a small number of customers, They are unreliable, Limited experience in their line of work, or A limited number of employees Wait a […]

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Potential clients rarely contract small and medium-sized web companies to help them with their website needs due to several reasons including the following:

  • Most of them lack an online presence,
  • They have a small number of customers,
  • They are unreliable,
  • Limited experience in their line of work, or
  • A limited number of employees

Wait a minute! The reasons stated above are simply business-based stereotypes that pose no effect on the final product that web companies provide to their customers:

  1. For starters, having a limited team of employees does not necessarily translate to having few possibilities – expert web developers and designers prefer working in small or medium teams as opposed to big ones. As such, they are in a better position to concentrate and work harmoniously with other team members.
  2. Lack of vast experience like the big agencies means that they have a concerned perception towards customers’ projects. Finding them on the Internet may be a daunting task mainly because they tend to channel their attention into technology and professionals as opposed to large companies that put most of their money into marketing.

Bear in mind that all the existing large web companies were once small and they had to go through various things to achieve their current status. However, as most of these agencies grew, their standard of quality declined.

Situated in Ukraine, web development agency WHA is well familiar with the ins and outs of the web industry. Here is an outlook of what we have experienced in this space since we started and several reasons why medium and small web companies succeed more than their larger counterparts. We will also look at the general impact of such agencies on customers and the market at large.

  1. Expect High-Quality Services from Young Agencies

This case is evident in virtually every industry, particularly the web industry. We have noted that technology giants such as Google, Amazon, Facebook, and Microsoft among other industry players on the same level delivered high-quality services during their early stages. Furthermore, their initiatives at the time were geared towards providing better user experience as opposed to generating more profit. Their focus on profit was not as obvious as after they achieved a breakthrough to become leading global tech companies:

  • Amazon received a lot of love from many customers before extending its service range,
  • Google did not have any involvement in public scandals,
  • Facebook only introduced useful features to its platform until 2012,
  • Windows 7 was the most preferred operating system

On average, companies and agencies spend around 10-12 years to deliver top-notch quality services, even though there are several exceptions. Hence, it’s either you already have an outstanding agency supporting you, or you have to start seeking for a medium or small web agency. In case you want to save time on research work, why don’t you give WHA a try? We have been providing unmatched web services since we entered the web industry back in 2015.

  1. Small Expert Teams Deliver Exceptional Results

What’s the ideal number of personnel required to complete a web project irrespective of its size? From what we’ve seen in the industry, a team made up 3 to 10 individuals is enough to handle all the activities at the same time. The same group can deliver the expected results for the largest web design and development project that an agency can take up without compromising the accepted terms and conditions.

So, what are the advantages of working in small groups or teams?

  • Have direct and smooth communication without any bureaucracy or overhead managers involved,
  • Small teams work in a synchronized manner,
  • They have improved focus on projects and can complete them fast, allowing their customers to save a lot of money

Try comparing a web design & development agency with over 10 experts with another entity featuring a team of more than 20 professionals. You will notice that the former will not only save about 40 percent of the customers’ money but also deliver the task 30 percent faster than the latter. In the case of WHA, you will be in a better position to save your time and money, which you can use to boost your business growth. Now that’s a smart move!

  1. Increased Business Development Opportunities and Solutions

The role of many web design and development companies is mainly to deliver websites as well as other related services. As such, they give you a tool to help your business grow. Even though that’s an awesome thing, it is not sufficient to support your enterprise.

For the case of large companies, all you have to do is assign them whatever project you have and they will work on it. Alternatively, expect them to not only “milk” you for extra services but also make you their hostage. I hope you get what mean?

Medium or small web development companies provide business consultancy solutions that are not only efficient but can also assist you in delivering things that were not previously available on the market. In short, the project is linked with marketing plans and built to serve the customer and the market at large.

Small and medium agencies will do all they can to persuade, deliver, and set themselves apart from the rest of the companies in the industry. Yes, you heard me right! As such, expect to secure a good business partner that provides you with an exceptional marketing plan. What’s more, in case you have a change in mind while the project is underway and require having several functionalities altered, included or removed, it is possible. The reason is that turning a boat with 10 persons on board is more comfortable compared to one with 30 people.

Finally, there are sufficient arguments available to back your decision, regardless of what it may be. However, ensure that you do not convert them into excuses, especially after you complete your project. According to WHA, make sure that you make your choice cautiously and keep in mind that all large web companies are not necessarily leading web agencies.

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5 Steps to Build a Manageable Business https://webhelpagency.com/blog/5-steps-to-build-a-manageable-business/ Mon, 07 Jan 2019 11:29:20 +0000 https://webhelpagency.com/?p=673 In one of our past articles “Build a Maintainable Business“, we discussed the purposes behind turning your business toward a manageable way. Be that as it may, finding a clever response to “why become environmentally friendly?” is just a large portion of the fight. There are five solid advances that you can take o build […]

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In one of our past articles “Build a Maintainable Business“, we discussed the purposes behind turning your business toward a manageable way. Be that as it may, finding a clever response to “why become environmentally friendly?” is just a large portion of the fight. There are five solid advances that you can take o build a manageable business.

Recognize the natural parts of your organization

Let’s face it—we are largely impacting our surroundings some way or another. Investigate your organization’s day by day exercises and check those which may be hurtful to the earth. You can begin by noting these inquiries.

  • What amount of vitality do you expend?
  • What amount of nourishment, water and expendable do you squander?
  • What amount do you and your group travel via air?
  • Do you drive a vehicle to work or utilize open transport, bike or perhaps your own legs?

There are a lot increasingly significant bits of knowledge to be found inside your organization and you may even need a decent meeting to generate new ideas to delineate out. By laying out all the natural perspectives you’ll have the capacity to see the most essential focuses to take a shot at.

Compose an ecological approach

When you have made sense of the principle maintainability questions, it’s an ideal opportunity to discover clever responses to them. For example, in the event that you answered “a great deal” to “how much water do you squander”, the sensible choice here would be—shock—”expect to cut water squander”. The gathering of experiences like this ought to end up a reason for your natural arrangement.

Having a decent natural approach can enable you to solve two problems at once. It very well may be utilized as a delicate update for your group to stay aware of the maintainable vision, and as an approach to impart your plans to clients and partners.

One increasingly critical thing about natural strategies—they ought to be fathomable. Regardless of whether your organization manages shoes, sushi or AI innovations, anybody perusing the arrangement ought to have the capacity to get an unmistakable comprehension of what you are discussing. Make it basic and instructive.

Set objectives

Presently the time has come to figure a few objectives. What was this about? Consider what you need to accomplish in a long haul point of view. There are no wrong answers here, and saying that you need to advance the organization’s consumptions by cutting vitality squander is alright.

Simply remember that your objectives ought to be savvy. Truly, SMART (explicit, quantifiable, attainable, pertinent and time-constrained). In this way, no looking at sparing the Great Bear Rainforest, except if you truly plan (and can) to do that. Better begin with little changes, such as cutting paper squander by 30% or ensuring that half of your partners use bikes or open transport to get the opportunity to work.

Assess

At the plain start of a greenway, there is a possibility of folding down into romanticizing manageability. When you first assemble to make extraordinary arrangements, you may feel like the Avengers prepared to battle the enormous, furry wickedness of unsustainability. Be that as it may, at that point reality soaks in and your shining designs blur away in the torrential slides of the everyday daily schedule.

Ensure that you have assessment sessions frequently to check if everybody remains on board and remembers the more noteworthy objectives. You should need to hold an interior survey to make sense of how ecological strategy influences your group. Have they changed their standards of conduct or do they see new feasible bearings to create?

On the off chance that you get an opportunity, get some information about how they see your dedication. By including and moving others, you duplicate the positive impact your organization can have.

Search for enhancements

An organization can’t end up manageable medium-term. It is a procedure and it requires a truckload of investment. When you created the arrangement and objectives, prepare to reexamine them at any point in the near future to make them increasingly effective.

Being feasible is about the steady scan for upgrades and you shouldn’t stop in the wake of accomplishing one objective. Rather, pop the champagne, commend your prosperity and change your arrangement to push ahead to other green points that you can seize.

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